Strategic BDR: Full-Funnel Pipeline Architect (SaaS)

TrustLayer, Inc.; Town of Florida (NY); On-site; USD 60,000 - 90,000; Full time

Job summary

TrustLayer, Inc. is seeking a Business Development Representative to own the full-funnel outbound engine in a fast-growing SaaS environment.

You’ll design multi-channel outbound campaigns targeting insurance carriers, MGAs, brokers, TPAs, and tech buyers, while developing scalable processes. The role emphasizes self-direction, experimentation, and pipeline growth beyond meetings, requiring 1+ year in BDR/SDR roles and experience with enterprise sales cycles.

Qualifications

• 1+ years in SDR/BDR roles at B2B SaaS companies, with 1+ year in self-directed/founding BDR environment.
• Proven full-funnel thinking—you've run re-engagement campaigns, worked on stuck deals, or owned pipeline health metrics.
• Experience with $50K+ ACV enterprise or mid-market sales cycles.
• Insurance industry experience is a major plus; startup experience REQUIRED.

Responsibilities

• Build Our Outbound Motion (Net New): Design and execute multi-channel outbound campaigns targeting insurance carriers, MGAs, brokers, TPAs, and technology buyers.
• Own Full-Funnel Pipeline Health (Beyond Meetings): Re-engage dormant leads, accelerate stuck deals, nurture early-stage interest, unblock bottlenecks, and optimize funnel velocity.
• Strategic Prospecting & Market Development: Research target accounts, map buying committees, conduct discovery, identify patterns, and align with Sales and Partners teams.
• Think Like a Revenue Operator: document best practices, run experiments, build scoring models, and contribute to quarterly planning.

Skills

Full-funnel thinking

Self-starter

Data analysis

Exceptional writing

Accountability

Pipeline obsession

Tools

Salesforce

Marketing automation

CRM

Job description

TrustLayer, Inc. is seeking a Business Development Representative to own the full-funnel outbound engine in a fast-growing SaaS environment.

You’ll design multi-channel outbound campaigns targeting insurance carriers, MGAs, brokers, TPAs, and tech buyers, while developing scalable processes. The role emphasizes self-direction, experimentation, and pipeline growth beyond meetings, requiring 1+ year in BDR/SDR roles and experience with enterprise sales cycles.