SaaS BDR: Outbound Growth & Full-Funnel Pipeline Builder

TrustLayer; Town of Florida (NY); On-site; USD 60,000 - 90,000; Full time

Job summary

TrustLayer is hiring a dedicated BDR to own full-funnel pipeline development and build our outbound engine from the ground up. You’ll join a practical, high-ownership sales environment in a rapidly growing SaaS company.

Work alongside a proven mid-market sales team to design multi-channel outbound campaigns, re-engage dormant leads, and multi-thread into accounts where buying committees have stalled. If you’re data-driven and thrive in ambiguity, this role is for you.

Qualifications

• 1+ years in SDR/BDR roles at B2B SaaS companies, with 1+ year in self-directed/founding BDR environment
• Proven full-funnel thinking - you've run re-engagement campaigns, worked on stuck deals, or owned pipeline health metrics
• Experience with $50K+ ACV enterprise or mid-market sales cycles
• Insurance industry experience is a major plus; startup experience REQUIRED

Responsibilities

• Design and execute multi-channel outbound campaigns targeting insurance carriers, MGAs, brokers, TPAs, and technology buyers
• Identify whitespace accounts where we don't have partner intros or inbound interest
• Test messaging, value props, and entry points to crack the insurance buyer persona
• Create sequences, templates, and cadences that become our scalable outbound playbook
• Re-engage dormant leads and bring 6-12 month old prospects back into active conversation
• Multi-thread into accounts where buying committees have stalled
• Nurture early-stage interest and build drip campaigns that keep us top-of-mind
• Analyze funnel drop-offs and experiment with interventions to improve conversion rates
• Document what works at each funnel stage and run experiments to optimize results

Skills

Salesforce

HubSpot

LinkedIn Navigator

ZoomInfo

Sequencing Tools

Writing

Data analysis

Cold calling

Tools

Salesforce

HubSpot

ZoomInfo

LinkedIn Sales Navigator

Sequencing Tools

Job description

TrustLayer is hiring a dedicated BDR to own full-funnel pipeline development and build our outbound engine from the ground up. You’ll join a practical, high-ownership sales environment in a rapidly growing SaaS company.

Work alongside a proven mid-market sales team to design multi-channel outbound campaigns, re-engage dormant leads, and multi-thread into accounts where buying committees have stalled. If you’re data-driven and thrive in ambiguity, this role is for you.