Optical Store GM - Lead, Grow Sales and Patient Experience

National Vision, Inc.; Granger (IN); On-site; USD 60,000 - 95,000; Full time

Benefits offered by this job

401k retirement savings with company 1

Flexible Spending Account

Generous Paid Time Off & Company Holl/

Parental leave

Employee eyewear discount

Disability coverage (Short- & Long‑)

Life Insurance

College scholarship program

Job summary

America's Best, part of National Vision, is seeking a General Manager to lead a store team, drive results, and create an exceptional experience for patients and associates. You will oversee daily operations, budgeting, training, merchandising, and patient care while upholding safety and quality standards.

You'll partner with the Doctor to ensure top-tier patient care, coach and develop staff, and execute brand-aligned marketing and promotions to achieve financial goals and strong store

Qualifications

• 5+ years of retail experience.
• Knowledge of the optical industry is preferred.
• Bachelor’s degree or equivalent experience preferred.
• Proven ability to lead, coach, and build strong associate relationships.
• Strong communication, organization, and problem-solving skills.
• Passion for providing exceptional customer service and driving sales.
• Solid understanding of store operations and business performance.

Responsibilities

• Oversee all daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcing company policies.
• Lead, train, and develop associates through coaching, feedback, and growth opportunities.
• Monitor store performance and guide associates to deliver outstanding customer and patient experiences.
• Partner with the Doctor to ensure every patient receives the highest level of care.
• Conduct store audits and uphold quality, merchandising, and service standards.
• Maintain open communication with the District Manager and provide accurate reporting.
• Ensure the store and facility meet all corporate and safety standards.
• Execute marketing, merchandising, and promotional initiatives according to brand standards.
• Manage budgets, supplies, and inventory to meet financial goals.
• Recruit, hire, and retain top talent, creating schedules based on business needs and store traffic.
• Lead by example — coaching your team toward sales and service excellence.
• Provide clear, timely feedback and performance evaluations, while addressing issues proactively.
• Ensure compliance with company policies and maintain accurate associate files and records.

Skills

Retail leadership

Customer service

Team coaching

Communication

Store operations

Budgeting

Education

Bachelor’s degree or equivalent

Job description

America's Best, part of National Vision, is seeking a General Manager to lead a store team, drive results, and create an exceptional experience for patients and associates. You will oversee daily operations, budgeting, training, merchandising, and patient care while upholding safety and quality standards.

You'll partner with the Doctor to ensure top-tier patient care, coach and develop staff, and execute brand-aligned marketing and promotions to achieve financial goals and strong store