Optical Store General Manager - Lead & Elevate Patient Care

National Vision; Mantua Township (NJ); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health & Dental Insurance

401k with company match

Flex Spending Account

Paid Time Off

Parental leave

Employee eyewear discount

Disability Insurance

Life Insurance

College scholarship program

Job summary

America's Best, part of National Vision, is seeking a General Manager to lead a high-performing eyewear store in New Jersey. You will drive sales, coach a talented team, and ensure exceptional patient experiences while maintaining store profitability and standards.

You'll partner with the Doctor to deliver top-tier eye care, manage budgets, staffing, merchandising, and compliance, and foster a positive, high-energy environment that motivates colleagues and delights customers daily.

Qualifications

• 5+ years of retail experience; supervising experience preferred.
• Knowledge of the optical industry is preferred.
• ABO & NCLE Certified.
• Bachelor’s degree or equivalent experience preferred.
• Proven ability to lead, coach, and build strong associate relationships.
• Strong communication, organization, and problem-solving skills.
• Passion for providing exceptional customer service and driving sales.
• Solid understanding of store operations and business performance.

Responsibilities

• Oversee all daily store operations including staffing, inventory, bookkeeping, planning, and enforcing policies.
• Lead, train, and develop associates through coaching, feedback, and growth opportunities.
• Monitor store performance and guide associates to deliver outstanding customer and patient experiences from start to finish.
• Partner with the Doctor to ensure every patient receives the highest level of care.
• Conduct store audits and uphold quality, merchandising, and service standards.
• Maintain open communication with the District Manager and provide accurate reporting.
• Ensure the store and facility meet all corporate and safety standards.
• Execute marketing, merchandising, and promotional initiatives according to brand standards.
• Manage budgets, supplies, and inventory to meet financial goals.
• Recruit, hire, and retain top talent, creating schedules based on business needs and store traffic.
• Lead by example—coaching your team toward sales and service excellence.
• Provide clear, timely feedback and performance evaluations, while addressing issues proactively.
• Ensure compliance with company policies and maintain accurate associate files and records.

Skills

Leadership

Coaching

Communication

Sales Leadership

Organization

Problem Solving

Education

Bachelor's degree or equivalent experience

ABO & NCLE Certified

Job description

America's Best, part of National Vision, is seeking a General Manager to lead a high-performing eyewear store in New Jersey. You will drive sales, coach a talented team, and ensure exceptional patient experiences while maintaining store profitability and standards.

You'll partner with the Doctor to deliver top-tier eye care, manage budgets, staffing, merchandising, and compliance, and foster a positive, high-energy environment that motivates colleagues and delights customers daily.