Optical Retail General Manager: Lead Teams, Grow Sales

America; Orem (UT); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

401k retirement savings with company 1

Stock purchase plan

Flex Spending Account

Generous Paid Time Off & Company Hours

Parental leave

Employee eyewear discount

Short- and Long-Term Disability

Life Insurance

College scholarship program

Job summary

America’s Best, part of National Vision, is seeking a General Manager to lead a busy optical store in Utah. You will drive sales, manage operations, coach staff, and ensure exceptional patient experiences.

You’ll partner with a Doctor to deliver the highest level of care, manage budgets, merchandise, and maintain safety standards, while fostering a high-energy, customer-focused culture.

Qualifications

• Minimum 5 years of retail experience, supervisory experience preferred.
• Knowledge of the optical industry is preferred.
• Excellent communication, organization, and problem-solving skills.

Responsibilities

• Oversee daily store operations, staffing, inventory, planning, and policies.
• Lead, train, and develop associates through coaching and feedback.
• Monitor store performance and guide associates to deliver outstanding customer and patient experiences.
• Partner with the Doctor to ensure every patient receives the highest level of care.
• Conduct store audits and uphold quality, merchandising, and service standards.
• Maintain open communication with the District Manager and provide accurate reporting.
• Ensure the store and facility meet all corporate and safety standards.
• Execute marketing, merchandising, and promotional initiatives according to brand standards.
• Manage budgets, supplies, and inventory to meet financial goals.
• Recruit, hire, and retain top talent, creating schedules based on business needs and store traffic.
• Lead by example — coaching your team toward sales and service excellence.
• Provide clear, timely feedback and performance evaluations, while addressing issues proactively.
• Ensure compliance with company policies and maintain accurate associate files and records.
• In some locations, state laws require certain responsibilities to be performed by individuals with specific licenses or credentials. Job duties and work practices may vary to meet these requirements.

Skills

Retail leadership

Team development

Customer service

Sales expertise

Education

Bachelor's degree or equivalent experience

Job description

America’s Best, part of National Vision, is seeking a General Manager to lead a busy optical store in Utah. You will drive sales, manage operations, coach staff, and ensure exceptional patient experiences.

You’ll partner with a Doctor to deliver the highest level of care, manage budgets, merchandise, and maintain safety standards, while fostering a high-energy, customer-focused culture.