Optical Retail GM - Lead, Grow Sales & Patient Care

America's Best; Duluth (GA); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health & Dental Insurance

401k retirement savings with company &

Paid Time Off & Holidays

Parental leave

Employee eyewear discount

Short- and Long-Term Disability

Life Insurance

College scholarship program

Job summary

America’s Best in Georgia is seeking a General Manager to lead a store team, drive results, and deliver an outstanding patient and associate experience daily.

You will oversee operations, staffing, training, merchandising, and patient care while partnering with the Doctor to ensure top-quality care and compliance with policies. The role rewards leadership with competitive pay and benefits.

Qualifications

• 5+ years of retail experience, Supervising experience preferred.
• Knowledge of the optical industry is preferred.
• Bachelor’s degree or equivalent experience preferred.
• Proven ability to lead, coach, and build strong associate relationships.
• Strong communication, organization, and problem-solving skills
• Passion for providing exceptional customer service and driving sales.
• Solid understanding of store operations and business performance.

Responsibilities

• Oversee all daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcing company policies.
• Lead, train, and develop associates through consistent coaching, feedback, and growth opportunities.
• Monitor store performance and guide associates to deliver outstanding customer and patient experiences from start to finish.
• Partner with the Doctor to ensure every patient receives the highest level of care.
• Conduct store audits and uphold quality, merchandising, and service standards.
• Maintain open communication with the District Manager and provide accurate reporting.
• Ensure the store and facility meet all corporate and safety standards.
• Execute marketing, merchandising, and promotional initiatives according to brand standards.
• Manage budgets, supplies, and inventory to meet financial goals.
• Recruit, hire, and retain top talent, creating schedules based on business needs and store traffic.
• Lead by example — coaching your team toward sales and service excellence.
• Provide clear, timely feedback and performance evaluations, while addressing issues proactively.
• Ensure compliance with company policies and maintain accurate associate files and records.
• In some locations, state laws require certain responsibilities to be performed by individuals with specific licenses or credentials.
• 5+ years of retail experience. Supervising experience preferred.
• Knowledge of the optical industry is preferred.
• Bachelor’s degree or equivalent experience preferred.
• Proven ability to lead, coach, and build strong associate relationships.

Skills

Store leadership

Team development

Customer service orientation

Sales growth

Budget management

Education

Bachelor’s degree or equivalent experience

Job description

America’s Best in Georgia is seeking a General Manager to lead a store team, drive results, and deliver an outstanding patient and associate experience daily.

You will oversee operations, staffing, training, merchandising, and patient care while partnering with the Doctor to ensure top-quality care and compliance with policies. The role rewards leadership with competitive pay and benefits.