Operations Director Home Care

Golden Years In Home Senior Care; Sacramento (CA); On-site; USD 85,000 - 105,000; Full time

Job summary

Golden Years Home Care, a long-standing home care provider in California, seeks a dynamic Business Operations Manager to drive territory growth and sales across our Sacramento and Southern California regions.

You will own office-level performance, develop referral partnerships, and lead teams to achieve growth while maintaining regulatory compliance. The role requires travel between territories in a growing family-owned company environment.

Qualifications

• 5+ years of leadership in non-medical home care, home health, hospice, or senior living.
• 3+ years in business development or sales.
• Proven track record of growing census and revenue with numbers.
• Knowledge of sales strategies, customer service standards, and business development in healthcare or senior care sectors.
• Multi-site or territory management experience.
• Strong command of P&L management, KPIs, and CRM usage (GoHighLevel a plus).
• Established referral network in Sacramento or San Diego is advantageous.
• Willingness to travel between territories.

Responsibilities

• Build territory business development plans and cultivate referral partnerships with hospitals, discharge planners, hospices, senior living communities, elder law attorneys, and other referral partners.
• Set, track, and report on KPIs, including new client starts, weekly billable hours, lead-to-start conversion, caregiver retention, and gross margin.
• Oversee intake speed-to-lead and inquiry conversion processes.
• Manage office P&Ls and budgets, and identify opportunities to grow revenue and control costs.
• Drive team development through training programs, mentorship, and leadership development initiatives focused on operational excellence.
• Recruit, coach, and hold accountable office staff, care coordinators, and schedulers.
• Partner with ownership on pricing, service expansion, and long-term growth strategy.
• Ensure compliance with California Home Care Services Bureau requirements.

Skills

Territory growth

Sales leadership

Partnership development

CRM management

KPIs tracking

P&L management

Team leadership

GoHighLevel experience

Education

Bachelor's degree in Business or Health Services

Tools

GoHighLevel

Job description

Since 1996, Golden Years Home Care has helped California seniors live safely, comfortably, and with dignity at home. We are a family-owned, licensed non-medical home care agency (HCO #344700040) serving the greater Sacramento region, San Diego, and Orange County. We're growing, and we're looking for a proven operator who can lead that growth.

Overview

We are seeking a dynamic and strategic Business Operations Manager specializing in Territory Growth and Sales. The ideal candidate will possess extensive experience in business management, sales, and operational leadership, with a focus on driving growth, optimizing processes, and leading teams to achieve organizational objectives. This role offers an exciting opportunity to shape the expansion strategy and operational excellence within a growing senior care organization.

The Role

The Business Operations Manager oversees operations, sales, and revenue growth across our territories. You'll own the numbers for your offices: census, billable hours, caregiver staffing, referral pipeline, and profitability. This is a leadership role for someone who has built or scaled a home care business before and knows what drives a healthy office week to week.

What You'll Do

• Build and execute territory business development plans, and personally develop relationships with hospitals, discharge planners, hospices, senior living communities, elder law attorneys, and other referral partners

• Set, track, and report on KPIs, including new client starts, weekly billable hours, lead-to-start conversion, caregiver retention, and gross margin

• Oversee intake speed-to-lead and inquiry conversion processes

• Manage office P&Ls and budgets, and identify opportunities to grow revenue and control costs

• Drive team development through training programs, mentorship, and leadership development initiatives focused on operational excellence.

• Recruit, coach, and hold accountable office staff, care coordinators, and schedulers

• Partner with ownership on pricing, service expansion, and long-term growth strategy

• Ensure compliance with California Home Care Services Bureau requirements

What We're Looking For

• 5+ years of leadership experience in non-medical home care, home health, hospice, or senior living, with at least 3 years in business development or sales

• A track record of growing census and revenue that you can show with numbers

• Knowledge of sales strategies, customer service standards, and business development practices within healthcare or senior care sectors preferred.

• Multi-site or territory management experience strongly preferred

• Strong command of P&L management, KPIs, and CRM-based pipeline tracking (GoHighLevel experience is a plus)

• An established referral network in Sacramento or San Diego is a significant advantage

• A reliable vehicle, and willingness to travel between territories

Compensation & Benefits

• Base salary: $85,000 – $105,000, depending on experience

• Performance compensation: quarterly profit share on territory growth, plus new-client commissions (total earning potential of $130,000 – $170,000+)

• Mileage reimbursement, paid time off, and health benefits:

• Autonomy to run your territories, backed by a 30-year family-owned company

Golden Years Home Care is an equal opportunity employer.

Join us as we expand our reach and elevate the standards of senior care through innovative strategies and dedicated leadership!