Business Development Home Care

Golden Years In Home Senior Care; Sacramento (CA); On-site; USD 85,000 - 105,000; Full time

Benefits offered by this job

Mileage reimbursement

Paid time off

Health benefits

Autonomy to run territories

Job summary

Golden Years Home Care in California seeks a dynamic Business Operations Manager focused on territory growth and sales. You will lead operations, drive revenue across our territories, manage census, billable hours, staffing, and profitability, while building scalable processes.

The role demands 5+ years in leadership in non-medical home care with 3+ in development or sales; multi-site experience; a proven track record of census and revenue growth; strong P&L and CRM skills; willingness to

Qualifications

• 5+ years of leadership in non-medical home care or related field.
• 3+ years in business development or sales.
• Proven track record of growing census and revenue with numbers.
• Multi-site or territory management experience preferred.
• Strong P&L, KPI, and CRM analytics.

Responsibilities

• Build territory development plans and develop relationships with hospitals, discharge planners, hospices, senior living communities, elder law attorneys, and referral partners.
• Set, track, and report on KPIs (new client starts, weekly billable hours, lead-to-start, retention, gross margin).
• Oversee intake speed-to-lead and inquiry conversion processes.
• Manage office P&Ls and budgets; identify opportunities to grow revenue and control costs.
• Drive team development through training programs, mentorship, and leadership initiatives.
• Recruit, coach, and hold accountable office staff, care coordinators, and schedulers.
• Partner with ownership on pricing, service expansion, and long-term growth strategy.
• Ensure compliance with California Home Care Services Bureau requirements.

Skills

Leadership

Territory growth

Sales strategy

CRM management

P&L management

Team development

Referral networks

Travel readiness

GoHighLevel experience

Tools

GoHighLevel

Job description

Since 1996, Golden Years Home Care has helped California seniors live safely, comfortably, and with dignity at home. We are a family-owned, licensed non-medical home care agency (HCO #344700040) serving the greater Sacramento region, San Diego, and Orange County. We're growing, and we're looking for a proven operator who can lead that growth.

Overview

We are seeking a dynamic and strategic Business Operations Manager specializing in Territory Growth and Sales. The ideal candidate will possess extensive experience in business management, sales, and operational leadership, with a focus on driving growth, optimizing processes, and leading teams to achieve organizational objectives. This role offers an exciting opportunity to shape the expansion strategy and operational excellence within a growing senior care organization.

The Role

The Business Operations Manager oversees operations, sales, and revenue growth across our territories. You'll own the numbers for your offices: census, billable hours, caregiver staffing, referral pipeline, and profitability. This is a leadership role for someone who has built or scaled a home care business before and knows what drives a healthy office week to week.

What You'll Do

• Build and execute territory business development plans, and personally develop relationships with hospitals, discharge planners, hospices, senior living communities, elder law attorneys, and other referral partners

• Set, track, and report on KPIs, including new client starts, weekly billable hours, lead-to-start conversion, caregiver retention, and gross margin

• Oversee intake speed-to-lead and inquiry conversion processes

• Manage office P&Ls and budgets, and identify opportunities to grow revenue and control costs

• Drive team development through training programs, mentorship, and leadership development initiatives focused on operational excellence.

• Recruit, coach, and hold accountable office staff, care coordinators, and schedulers

• Partner with ownership on pricing, service expansion, and long-term growth strategy

• Ensure compliance with California Home Care Services Bureau requirements

What We're Looking For

• 5+ years of leadership experience in non-medical home care, home health, hospice, or senior living, with at least 3 years in business development or sales

• A track record of growing census and revenue that you can show with numbers

• Knowledge of sales strategies, customer service standards, and business development practices within healthcare or senior care sectors preferred.

• Multi-site or territory management experience strongly preferred

• Strong command of P&L management, KPIs, and CRM-based pipeline tracking (GoHighLevel experience is a plus)

• An established referral network in Sacramento or San Diego is a significant advantage

• A reliable vehicle, and willingness to travel between territories

Compensation & Benefits

• Base salary: $85,000 – $105,000, depending on experience

• Performance compensation: quarterly profit share on territory growth, plus new-client commissions (total earning potential of $130,000 – $170,000+)

• Mileage reimbursement, paid time off, and health benefits:

• Autonomy to run your territories, backed by a 30-year family-owned company

Golden Years Home Care is an equal opportunity employer.

Join us as we expand our reach and elevate the standards of senior care through innovative strategies and dedicated leadership!