Onsite Revenue Director - Ad Tech Growth Leader

Weedmaps; Irvine (CA); On-site; USD 170,000 - 204,000; Full time

Benefits offered by this job

Health insurance

401(k) retirement plan

Paid time off

Parental leave

Job summary

Weedmaps is seeking a Director of Revenue to lead a high-performing sales team focused on new business, expansion, product adoption, and meeting revenue targets. The role requires strong Ad Tech sales leadership, revenue operations expertise, and a track record of coaching sellers and scaling revenue processes.

You’ll partner with multiple functions to optimize incentives, forecasting, and CRM-driven pipelines.

Qualifications

• Bachelor’s degree or equivalent combination of education and relevant experience.
• 8+ years of experience in Ad Tech sales, revenue leadership, account management, or commercial leadership roles.
• Significant experience leading revenue teams in Ad Tech, technology, marketplace, digital advertising, or platform-based business environment.
• 4+ years of people management experience, including substantial experience coaching, developing, and performance-managing sales professionals.
• Proven track record of owning and exceeding revenue targets, sales quotas, pipeline goals, and team performance objectives.
• Deep understanding of Ad Tech revenue models, customer lifecycle management, account expansion, retention, product adoption, pipeline management, and forecasting.
• Strong revenue operations experience, including sales process optimization, CRM discipline, territory planning, quota setting, reporting, pipeline analytics, and revenue performance management.

Responsibilities

• Lead revenue strategy and sales execution for Weedmaps, with accountability for achieving revenue targets across new business, client retention, account growth, ad services, Ad Tech offerings, and product adoption.
• Manage, coach, and develop a team of Account Executives and Account Managers, with a focus on improving seller capability, pipeline discipline, consultative selling, closing effectiveness, and overall sales productivity.
• Own team-level quota attainment, forecasting, pipeline health, target setting, territory planning, and quarterly revenue planning in partnership with Sales Leadership, Revenue Operations, and Finance.
• Drive a disciplined Ad Tech sales culture focused on prospecting, qualification, discovery, solution selling, negotiation, retention, expansion, and long-term customer value.
• Partner closely with Revenue Operations to improve sales processes, CRM adoption, pipeline hygiene, reporting, sales workflows, territory design, revenue analytics, and visibility into key performance metrics.
• Support the development, evaluation, and refinement of sales incentive plans, commission structures, quotas, and performance measures to ensure alignment with business goals and seller motivation.
• Identify new tactics, lead sources, market opportunities, and revenue growth strategies to increase customer acquisition, deepen client relationships, improve retention, and expand account value.
• Monitor key performance indicators across quota attainment, pipeline generation, conversion, retention, product adoption, SLA adherence, OKRs, and revenue efficiency; use data to guide team priorities and improve outcomes.
• Partner cross-functionally with Product, Marketing, Client Success, Finance, Sales Enablement, and Executive Leadership to align sales positioning, market feedback, resource allocation, customer strategy, and revenue planning.
• Provide thought leadership on Ad Tech revenue models, revenue operations best practices, ad serving platforms, customer lifecycle management, competitive positioning, and opportunities to improve the overall WM Business platform offering.
• Lead, mentor, and develop a high-performing revenue team with a focus on accountability, sales excellence, coaching, collaboration, and continuous improvement.
• Provide hands-on coaching to improve seller effectiveness, including discovery, objection handling, account strategy, deal progression, negotiation, forecasting, and executive-level communication.
• Set clear expectations, provide regular performance feedback, and ensure team members are aligned to company goals, revenue priorities, and individual development plans.
• Build and maintain a performance-driven culture that celebrates meaningful wins, addresses performance gaps quickly, and reinforces high standards of sales execution.
• Recruit, retain, and develop top sales talent while ensuring the team is effectively structured, motivated, and resourced to meet business objectives.
• Champion professional development by identifying training needs, creating growth plans, and supporting career progression across the team.

Skills

Ad Tech sales leadership

Revenue operations

Sales coaching

Forecasting & analytics

Education

Bachelor’s degree

Tools

Salesforce

Tableau

Job description

Weedmaps is seeking a Director of Revenue to lead a high-performing sales team focused on new business, expansion, product adoption, and meeting revenue targets. The role requires strong Ad Tech sales leadership, revenue operations expertise, and a track record of coaching sellers and scaling revenue processes.

You’ll partner with multiple functions to optimize incentives, forecasting, and CRM-driven pipelines.