Online Marketing Lead – Growth & Analytics

Ohio State University; Columbus (OH); On-site; USD 70,000 - 110,000; Full time

Job summary

The Ohio State University is seeking an Online Marketing Manager for its Columbus Campus to lead marketing strategy for online programs. You will manage asset development, content optimization, and cross‑functional collaboration with enrollment teams and faculty.

Responsibilities include budget oversight, performance analytics, AB testing, and campaigns across search, social, email, and partner channels to generate leads and inquiries for online programs.

Qualifications

• Bachelor's degree in marketing or a related field is required.
• 4+ years in marketing or related field with digital marketing and analytics experience.
• Experience in higher education marketing is a plus.

Responsibilities

• Lead and manage marketing strategy for online programs and certificates.
• Oversee asset development, plan development, and campaign execution within budgets.
• Analyze performance metrics and prepare reporting for stakeholders.
• Collaborate with faculty, staff, and partners across the university.
• Coordinate with agencies and vendors across the marketing mix.

Skills

Digital marketing

Marketing strategy

Budget management

Performance analytics

SEO/content management

AB testing

Email marketing

Education

Bachelor's degree

Master’s degree preferred

Job description

The Ohio State University is seeking an Online Marketing Manager for its Columbus Campus to lead marketing strategy for online programs. You will manage asset development, content optimization, and cross‑functional collaboration with enrollment teams and faculty.

Responsibilities include budget oversight, performance analytics, AB testing, and campaigns across search, social, email, and partner channels to generate leads and inquiries for online programs.