Online Marketing Manager

Ohio State University; Columbus (OH); On-site; USD 70,000 - 110,000; Full time

Job summary

The Ohio State University is seeking an Online Marketing Manager for its Columbus Campus to lead marketing strategy for online programs. You will manage asset development, content optimization, and cross‑functional collaboration with enrollment teams and faculty.

Responsibilities include budget oversight, performance analytics, AB testing, and campaigns across search, social, email, and partner channels to generate leads and inquiries for online programs.

Qualifications

• Bachelor's degree in marketing or a related field is required.
• 4+ years in marketing or related field with digital marketing and analytics experience.
• Experience in higher education marketing is a plus.

Responsibilities

• Lead and manage marketing strategy for online programs and certificates.
• Oversee asset development, plan development, and campaign execution within budgets.
• Analyze performance metrics and prepare reporting for stakeholders.
• Collaborate with faculty, staff, and partners across the university.
• Coordinate with agencies and vendors across the marketing mix.

Skills

Digital marketing

Marketing strategy

Budget management

Performance analytics

SEO/content management

AB testing

Email marketing

Education

Bachelor's degree

Master’s degree preferred

Job description

Online Marketing Manager# Careers## Online Marketing ManagerApply: Columbus Campus: Full time: Posted Today: R161325Screen reader users may encounter difficulty with this site. For assistance with applying, please contact [e-mail]. If you have questions while submitting an application, please review these frequently asked questions.**Current Employees and Students:**If you are currently employed or enrolled as a student at The Ohio State University, please log in to Workday to use the internal application process.Welcome to The Ohio State University's career site. We invite you to apply to positions of interest. In order to ensure your application is complete, you must complete the following:* Ensure you have all necessary documents available when starting the application process. You can review the additional job description section on postings for documents that may be required.* Prior to submitting your application, please review and update (if necessary) the information in your candidate profile as it will transfer to your application.## Job Title:Online Marketing Manager## Department:Ohio State Online | Online EnrollmentReporting to an Ohio State Online marketing leader and serving as a leader and expert on their assigned online programs/certificates, the Online Marketing Manager will lead and manage all marketing strategy, asset development, plan development and execution, budget, performance analytics, and collaboration with other functions and colleges related to their programs.The Online Marketing Manager will need to be an experienced marketer able to find the right marketing mix and tools across all channels (search, social, organic, email, third party, influencer) to drive leads/inquiries/prospective student interest for online programs. The OMM will leverage their knowledge, and seek out market research, to craft campaigns and assets that attract the right audience in a cost-efficient manner. This will include writing copy, drafting emails, creating content, ensuring web pages are optimized for content and SEO, analyzing campaign performance for both lead generation and student enrollment and finding third-party media suppliers.This person will have a thorough understanding of marketing concepts to implement a successful, student growth strategy for their programs. As part of this, the OMM will collaborate with college faculty, staff, and partners to better understand the target audience. The OMM will partner with an agency and vendors across the marketing mix that has been aligned within their marketing plan. Collaboration cross-functionally will occur on a regular basis to get real-time feedback on their lead generation efforts.The Online Marketing Manager will have both an eye for detail as well as the ability to seek out new marketing channels and test new marketing tactics. The OMM will manage potentially large marketing budgets and ensure that the budget is properly handled and delivered within a fiscal year. The OMM will report on key metrics both internally and externally. It will be critical for this person to constantly be looking for what’s next for testing new ideas and optimizing existing work. **Required Education and Experience:*** Bachelor’s degree required.* 4+ years in marketing or related field* Experience in digital marketing, marketing strategy, budget management, creating marketing executions, performance analytics and reporting, and website content management.* Broad knowledge and expertise in attracting a specific target audience, performance marketing, A/B testing, finding new marketing vehicles, managing deadlines, and collaborating across a large organization. **Desired Education and Experience:*** Master’s degree in relevant discipline preferred. 5+ years of experience preferred.* Experience in digital marketing, lead generation performance marketing, return on investment analysis, and higher education preferred.* Deeper knowledge of broad knowledge and expertise in required.## Additional Information:## Location:Mount Hall (0311)## Position Type:Regular## Scheduled Hours:40## **Shift:**First Shift***Final candidates are subject to successful completion of a background check. A drug screen or physical may be required during the post offer process.***