Hybrid Digital Experience & Growth Strategist

OhioX; Columbus (OH); Hybrid; USD 90.000 - 140.000; Vollzeit

Benefits dieser Stelle

Free undergraduate tuition

Graduate tuition assistance

Doctoral tuition discount

Zusammenfassung

Franklin University in Columbus, Ohio, is seeking a Director of Market Intelligence and Planning to lead digital strategy across marketing, enrollment, and growth. This hands-on role focuses on website optimization, SEO visibility, personalization, and data-driven decision making.

You will partner with university stakeholders, translate needs into actionable technical requirements, and work with IT, marketing, and external partners to implement scalable digital solutions.

Qualifikationen

• Bachelor’s degree in marketing, digital media, information technology, user experience, or a related field.
• 3–5 years of relevant professional experience with stakeholders, problem solving.
• Working knowledge of HTML/CSS and familiarity with JavaScript concepts.
• Experience using web analytics and SEO fundamentals to inform recommendations.
• Strong collaboration, communication and project leadership skills.

Aufgaben

• Understand business needs with stakeholders and translate into viable digital solutions.
• Shape the strategy and evolution of Franklin University’s web experiences to align with goals.
• Own strategy for organic search and AI visibility, including technical SEO.
• Lead personalization, experimentation, and audience activation to boost engagement.
• Translate requirements, evaluate options, and collaborate with developers and IT.
• Execute web solutions using CMS, HTML/CSS, tracking, APIs, with specialists as needed.
• Use analytics to identify opportunities, diagnose issues, and prioritize improvements.
• Lead digital projects from discovery to launch and communicate tradeoffs clearly.
• Contribute to digital roadmaps and monitor trends in web technology and AI.

Kenntnisse

Stakeholder collaboration

Web analytics

SEO fundamentals

HTML/CSS knowledge

Project leadership

Communication

Ausbildung

Bachelor’s degree in marketing, digital media, information technology, user experience, or a related field

Tools

Adobe Experience Manager

Adobe Target

Adobe Analytics

GA4 / Analytics tools

Jobbeschreibung

Franklin University in Columbus, Ohio, is seeking a Director of Market Intelligence and Planning to lead digital strategy across marketing, enrollment, and growth. This hands-on role focuses on website optimization, SEO visibility, personalization, and data-driven decision making.

You will partner with university stakeholders, translate needs into actionable technical requirements, and work with IT, marketing, and external partners to implement scalable digital solutions.