Digital Growth Architect & Experience Lead

Franklin University; Columbus (OH); Híbrido; USD 80.000 - 120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Free parking

Tuition assistance

Employee tuition benefits

Descripción de la vacante

Franklin University is seeking a hands‑on Digital Experience and Growth Strategist in Columbus, OH to optimize the university’s digital experiences and support marketing, enrollment, and growth. You will work with stakeholders to translate business needs into practical digital solutions.

The role focuses on website optimization, SEO, AI visibility, personalization, and data‑driven experimentation. Collaboration with IT, marketing, and external partners is essential in delivering measurable

Formación

• Bachelor’s in marketing/digital media or related field with 3–5 years of relevant experience.
• Translate business needs into practical digital solutions and drive from request to execution.
• Experience using web analytics, SEO and AI visibility concepts to inform recommendations.
• Strong collaboration and communication to lead cross‑functional initiatives.

Responsabilidades

• Partner with stakeholders to define needs and recommend web and digital solutions.
• Shape strategy for Franklin University’s web experiences aligned with marketing goals.
• Own strategy for organic search and AI visibility including on‑page SEO.
• Operate personalization and experimentation using Adobe Target and Real‑Time CDP.
• Translate needs into functional requirements and coordinate with developers and IT.
• Use data to identify opportunities and prioritize improvements for discoverability and conversion.
• Lead web/digital projects from discovery to launch and communicate tradeoffs.
• Support roadmaps and monitor trends in web tech, marketing, and AI-driven discovery.

Conocimientos

Stakeholder management

Web analytics

SEO fundamentals

Project leadership

Communication skills

Data-driven decisions

Collaboration

Educación

Bachelor's degree in Marketing / Digital Media

Herramientas

Adobe Experience Manager

Adobe Target

Adobe Real-Time CDP

GA4 / Analytics

Descripción del empleo

Franklin University is seeking a hands‑on Digital Experience and Growth Strategist in Columbus, OH to optimize the university’s digital experiences and support marketing, enrollment, and growth. You will work with stakeholders to translate business needs into practical digital solutions.

The role focuses on website optimization, SEO, AI visibility, personalization, and data‑driven experimentation. Collaboration with IT, marketing, and external partners is essential in delivering measurable