Online Enrollment Marketing Lead - Remote

Commonwealth of VA Careers; Richmond (VA); Remote; USD 81,000 - 99,000; Full time

Job summary

Virginia Commonwealth University seeks an Associate Director of Marketing to lead cross-platform marketing strategy and multi-channel campaign execution for VCU Online’s online programs. The role focuses on inquiry generation, application growth, and enrollment yield across a diverse portfolio.

The position requires collaboration with VCU Online leadership, faculty, and campus teams to optimize performance and align priorities with institutional goals.

Qualifications

• Bachelor’s degree in Communications, Marketing, Journalism, Business, or related field.
• Significant and progressive experience in marketing, media, or enterprise content leadership.
• Demonstrated experience supporting enrollment marketing or lead-generation initiatives in higher education and online program environments.
• Experience developing and executing multi-channel digital marketing campaigns across a large portfolio of programs or services.
• Strong collaboration experience with academic partners, enrollment, IT, web development, and leadership teams.
• Commitment to respect, professionalism, and civility with diverse populations.

Responsibilities

• Lead cross-platform marketing strategy and campaigns across VCU Online’s portfolio.
• Develop integrated campaign calendars and messaging aligned with enrollment cycles and program launches.
• Manage marketing materials, budgets, media buys, and vendor relationships to optimize performance.

Skills

Marketing strategy

Enrollment marketing

Cross-functional collaboration

Data-driven decision making

Digital advertising

Campaign optimization

Education

Bachelor’s degree in Communications, Marketing, Journalism, Business, or related field

Tools

Google Analytics

SEO/SEM

Job description

Virginia Commonwealth University seeks an Associate Director of Marketing to lead cross-platform marketing strategy and multi-channel campaign execution for VCU Online’s online programs. The role focuses on inquiry generation, application growth, and enrollment yield across a diverse portfolio.

The position requires collaboration with VCU Online leadership, faculty, and campus teams to optimize performance and align priorities with institutional goals.