Strategic Online Programs Marketing Lead

Virginia Commonwealth University; Richmond (VA); Remote; USD 81,000 - 99,000; Full time

Benefits offered by this job

Health benefits

Tuition benefits

Retirement options

Paid leave

Job summary

Virginia Commonwealth University seeks an Associate Director of Marketing to lead cross-platform strategies for VCU Online’s programs. The role drives inquiry generation, applications, and enrollment yield across a diverse online portfolio, coordinating with SEMGI leadership and campus partners.

The position emphasizes programmatic advertising, SEM/SEO, email automation, and landing-page optimization with a focus on ROI and accessibility across online programs.

Qualifications

• Bachelor’s degree required in Communications, Marketing, Journalism, Business, or related field.
• Master’s degree preferred.
• Significant experience in marketing, media, or enterprise content leadership.
• Experience in higher education enrollment marketing and online programs.
• Experience with multi-channel digital marketing campaigns and landing-page optimization.

Responsibilities

• Lead and manage cross-platform marketing strategy and campaigns for online programs.
• Develop integrated campaign calendars and messaging aligned with enrollment cycles.
• Manage budgets, media buys, and vendor/agency relationships to maximize performance.
• Partner with VCU Online leadership, faculty, and campus marketers to align priorities.
• Serve as a marketing consultant to program leaders to translate goals into plans.
• Collaborate with enrollment management, admissions, and student success teams.
• Monitor performance, run A/B tests, analyze funnels, and adjust budget allocation.
• Translate data into actionable reporting for leadership.

Skills

Marketing leadership

Multi-channel marketing

Enrollment marketing

Cross-functional collaboration

Personalization

Marketing automation

Education

Bachelor’s degree in Communications, Marketing, Journalism, Business, or related field

Master’s degree in a related field

Job description

Virginia Commonwealth University seeks an Associate Director of Marketing to lead cross-platform strategies for VCU Online’s programs. The role drives inquiry generation, applications, and enrollment yield across a diverse online portfolio, coordinating with SEMGI leadership and campus partners.

The position emphasizes programmatic advertising, SEM/SEO, email automation, and landing-page optimization with a focus on ROI and accessibility across online programs.