Remote Marketing Campaign Manager – Online Programs

Virginia Commonwealth University; Richmond (VA); Remote; USD 70,000 - 80,000; Full time

Benefits offered by this job

Comprehensive health benefits

Paid annual and holiday leave

Tuition benefits

Retirement planning options

Employee discounts

Well-being resources

Job summary

Virginia Commonwealth University (VCU) seeks a proactive Marketing Manager to support cross-platform marketing execution for VCU Online programs.

This role sits within the Division of Strategic Enrollment Management and Global Initiatives (SEMGI) and reports to the Director of Digital Content & Web Experience, translating portfolio strategy into day-to-day campaign execution that drives inquiry generation, application growth, and enrollment.

Qualifications

• Bachelor’s degree in Communications, Marketing, Journalism, Business, or related field.
• Significant and progressive experience in marketing, digital advertising, or campaign management.
• Experience supporting marketing or lead-generation campaigns in a lead-generation-driven environment.
• Hands-on experience with digital marketing channels, including paid media, SEM/SEO, email automation, or landing page tools.
• Strong organizational skills and experience coordinating with cross-functional teams, including content, design, and web teams.
• Demonstrated ability to foster an environment of respect, professionalism, and civility with a diverse faculty, staff, and student population.

Responsibilities

• Campaign Execution & Channel Management: build and manage day-to-day marketing campaigns across paid media, SEM/SEO, email automation, and landing pages.
• Content Development & Coordination: create and coordinate email copy, ad copy, landing page content, and campaign collateral.
• Program & Stakeholder Support: serve as day-to-day marketing contact for program stakeholders and align goals with enrollment targets.
• Analytics & Reporting: track performance, run A/B tests, and maintain dashboards and documentation.
• Data, Reporting & Continuous Improvement: contribute to KPIs and regular leadership reports.

Skills

Marketing experience

Digital advertising

Campaign management

Lead generation

Digital marketing channels

Cross-functional collaboration

Professional communication

Education

Bachelor's degree

Master's degree

Tools

Marketing automation

CRM systems

Job description

Virginia Commonwealth University (VCU) seeks a proactive Marketing Manager to support cross-platform marketing execution for VCU Online programs.

This role sits within the Division of Strategic Enrollment Management and Global Initiatives (SEMGI) and reports to the Director of Digital Content & Web Experience, translating portfolio strategy into day-to-day campaign execution that drives inquiry generation, application growth, and enrollment.