Enrollment CRM Strategist — Hybrid

University of Virginia; Charlottesville (VA); Hybrid; USD 72,000 - 82,000; Full time

Benefits offered by this job

Hybrid work schedule

Job summary

The Enrollment CRM Strategist at the University of Virginia’s School of Education and Human Development leads CRM-driven engagement for prospective students, partnering with admission and marketing teams to optimize inquiry through enrollment.

The role is based in Charlottesville with a hybrid schedule (5 days in‑person, remote 1–2 days as needed). You’ll manage CRM communications, audiences, and ambassador programs within the School’s enrollment efforts.

Qualifications

• Bachelor's degree required; relevant experience may be considered in lieu.
• At least two years of experience with CRM or marketing automation.
• Experience in enrollment management or higher education recruitment preferred.

Responsibilities

• Develop, test, and improve CRM communications for inquiry, application, admission, and enrollment stages.
• Build and maintain CRM audiences, forms, and recruitment processes with QA and standards.
• Design and measure program-specific engagement strategies across the admission funnel.
• Analyze funnel data to improve outreach and conversion rates.
• Oversee student ambassadors and support outreach efforts.
• Collaborate with faculty, staff, and marketing to align messaging with admission requirements.

Skills

CRM systems

Marketing automation

Audience segmentation

Data-driven decisions

Project management

Collaboration

Education

Bachelor's degree

Tools

Slate by Technolutions

Job description

The Enrollment CRM Strategist at the University of Virginia’s School of Education and Human Development leads CRM-driven engagement for prospective students, partnering with admission and marketing teams to optimize inquiry through enrollment.

The role is based in Charlottesville with a hybrid schedule (5 days in‑person, remote 1–2 days as needed). You’ll manage CRM communications, audiences, and ambassador programs within the School’s enrollment efforts.