On-Site Marketing Manager — Full-Stack Growth Lead (Madison)

Carex Consulting Group; Madison (WI); On-site; USD 85,000 - 125,000; Full time

Job summary

Carex Consulting Group is seeking a Marketing Manager to lead strategy and hands-on execution in a fast-moving environment. You will build campaign calendars, manage advertising spend, and analyze results to steer tactics.

This on-site Madison role requires balancing strategy with day-to-day delivery in a lean team. You will own the end-to-end marketing process, collaborate across a small group, and support events and product launches.

Qualifications

• 4–7 years hands-on marketing experience in a small business or lean team.
• Proven experience managing paid campaigns across Google Ads and Meta platforms, including budgets.
• Strong analytical skills to interpret platform and campaign data and translate insights into actions.
• Experience planning and executing email and/or SMS campaigns using Klaviyo, Mailchimp, or similar tools.
• Experience managing people or readiness to lead a small team by setting priorities and giving feedback.
• Excellent organizational and deadline-management skills in a fast-paced environment.
• Hands-on, collaborative mindset and willingness to contribute wherever needed.
• Flexibility to work evenings or weekends for trade shows or events.
• Graphic design skills with Adobe Creative Suite, Canva, or similar are a plus.
• Photography or video experience for product/marketing content is a plus.
• Familiarity with Shopify and e-commerce/wholesale models is preferred.
• Experience in apparel/outdoor recreation or powersports is a plus.
• Genuine interest in outdoor recreation and supporting products for women.

Responsibilities

• Develop campaign concepts and own the marketing calendar from planning through launch and post-analysis.
• Plan, build, and manage Google Ads and Meta Ads campaigns including audience targeting and spend.
• Own the marketing budget, allocate spend across channels, and adjust based on results.
• Monitor paid media, email, web, and social performance and translate insights into actions.
• Plan, write, build, and deploy email campaigns and automated flows to grow audience and improve metrics.
• Attend and support trade shows and consumer events.
• Manage and mentor marketing team members while coordinating freelancers and agencies.
• Support content creation including basic graphic design and photography as needed.
• Contribute to product launches and cross-functional priorities.

Skills

Marketing strategy

Campaign management

Analytics

Email marketing

Team leadership

Budget management

Tools

Google Ads

Meta Ads

Klaviyo

Mailchimp

Adobe Creative Suite

Shopify

Job description

Carex Consulting Group is seeking a Marketing Manager to lead strategy and hands-on execution in a fast-moving environment. You will build campaign calendars, manage advertising spend, and analyze results to steer tactics.

This on-site Madison role requires balancing strategy with day-to-day delivery in a lean team. You will own the end-to-end marketing process, collaborate across a small group, and support events and product launches.