Marketing Specialist

Connect Search, LLC; Madison (WI); On-site; USD 80,000 - 85,000; Full time

Job summary

A recruitment firm is seeking a Marketing Specialist in Madison, WI, to manage multi-channel campaigns. The role features a hybrid work schedule of two days from home each week. Ideal candidates will have a Bachelor's degree in Marketing and at least three years of marketing experience, especially in B2B or technology sectors. Responsibilities include budget monitoring, performance tracking, and creating dashboards for visualizing campaign effectiveness. Competitive salary range of $80k - $85k plus bonus.

Qualifications

• Bachelor's degree in Marketing required.
• Minimum of 3 years in marketing, preferably in B2B/B2G sectors.
• Experience with technology-based industries is a plus.

Responsibilities

• Manage multi-channel campaigns to ensure effectiveness.
• Create dashboards for campaign performance visualization.
• Track budgets and key performance metrics daily.

Skills

Campaign management

Budget monitoring

Data visualization

Lead quality assessment

Education

Bachelor's degree in Marketing

Tools

HubSpot

Job description

Location: Madison, WI

Type: Direct Hire

Schedule: Monday - Friday, 8am - 5pm

Pay Range: $80k - $85k + bonus

Summary

Connect Search is hiring a Marketing Specialist in Madison. The position offers a hybrid work from home schedule of 2 days per week.

Responsibilities

• Build and manage multiple multi-channel campaigns.
• Coordinate messaging and image development.
• Monitor campaign budgets and performance daily.
• Track key performance metrics across all channels.
• Create dashboards to visualize campaign performance.
• Assess lead quality and improve targeting and content strategies.
• Build HubSpot workflows that automate lead routing.

Qualifications

• Bachelor's degree in Marketing
• 3+ years of marketing experience
• Experience with B2B, B2G, or technology-based industries