Marketing Manager

Carex Consulting Group; Madison (WI); On-site; USD 85,000 - 125,000; Full time

Job summary

Carex Consulting Group is seeking a Marketing Manager to lead strategy and hands-on execution in a fast-moving environment. You will build campaign calendars, manage advertising spend, and analyze results to steer tactics.

This on-site Madison role requires balancing strategy with day-to-day delivery in a lean team. You will own the end-to-end marketing process, collaborate across a small group, and support events and product launches.

Qualifications

• 4–7 years hands-on marketing experience in a small business or lean team.
• Proven experience managing paid campaigns across Google Ads and Meta platforms, including budgets.
• Strong analytical skills to interpret platform and campaign data and translate insights into actions.
• Experience planning and executing email and/or SMS campaigns using Klaviyo, Mailchimp, or similar tools.
• Experience managing people or readiness to lead a small team by setting priorities and giving feedback.
• Excellent organizational and deadline-management skills in a fast-paced environment.
• Hands-on, collaborative mindset and willingness to contribute wherever needed.
• Flexibility to work evenings or weekends for trade shows or events.
• Graphic design skills with Adobe Creative Suite, Canva, or similar are a plus.
• Photography or video experience for product/marketing content is a plus.
• Familiarity with Shopify and e-commerce/wholesale models is preferred.
• Experience in apparel/outdoor recreation or powersports is a plus.
• Genuine interest in outdoor recreation and supporting products for women.

Responsibilities

• Develop campaign concepts and own the marketing calendar from planning through launch and post-analysis.
• Plan, build, and manage Google Ads and Meta Ads campaigns including audience targeting and spend.
• Own the marketing budget, allocate spend across channels, and adjust based on results.
• Monitor paid media, email, web, and social performance and translate insights into actions.
• Plan, write, build, and deploy email campaigns and automated flows to grow audience and improve metrics.
• Attend and support trade shows and consumer events.
• Manage and mentor marketing team members while coordinating freelancers and agencies.
• Support content creation including basic graphic design and photography as needed.
• Contribute to product launches and cross-functional priorities.

Skills

Marketing strategy

Campaign management

Analytics

Email marketing

Team leadership

Budget management

Tools

Google Ads

Meta Ads

Klaviyo

Mailchimp

Adobe Creative Suite

Shopify

Job description

Carex is partnering with a retail industry partner to hire a Marketing Manager who will lead marketing strategy and execution in a fast-moving, hands-on environment. This role is ideal for a full-stack marketer who can develop strategy while also executing the day-to-day work—from building campaign calendars and managing advertising spend to analyzing performance and adjusting tactics based on results.This role requires on-site presence in Madison, WI, and is a direct hire role!

The Marketing Manager will oversee marketing efforts end to end, collaborate closely with a lean team, and represent the brand at trade shows and consumer events. Success in this role requires someone who thrives in a small-business environment, is comfortable wearing multiple hats, and is willing to jump in wherever needed to drive results.

What You'll Do

• Develop campaign concepts and own the marketing calendar from initial planning through launch, deadline management, and post-campaign analysis.

• Plan, build, and manage Google Ads and Meta Ads campaigns, including audience targeting, creative testing, optimization, and day-to-day spend management.

• Own the marketing budget, allocating spend across channels, monitoring performance against goals, and reallocating resources based on results.

• Monitor performance across paid media, email, web, and social channels; identify what is and is not working and translate insights into concrete actions.

• Plan, write, build, and deploy email campaigns and automated flows while identifying opportunities to grow the audience and improve open, click, and conversion rates.

• Attend and support occasional trade shows and consumer events, including setup, teardown, and engaging directly with customers and dealers.

• Manage and mentor marketing team members while coordinating freelancers, agencies, and brand partners to keep projects moving and deadlines on track.

• Support content creation, including basic graphic design and product or lifestyle photography as needed.

• Contribute to product launches, retail initiatives, photo shoots, and other cross-functional priorities as business needs evolve.

What You'll Bring

• 4–7 years of hands-on marketing experience, ideally within a small business or lean team where responsibilities included both strategy and execution.

• Proven experience managing paid campaigns across Google Ads and Meta platforms, including direct responsibility for advertising budgets.

• Strong analytical skills with the ability to interpret platform and campaign data, identify trends, and translate findings into actionable next steps.

• Experience planning and executing email and/or SMS marketing campaigns using platforms such as Klaviyo, Mailchimp, or similar tools.

• Experience managing people or demonstrated readiness to lead a small team by setting priorities, providing feedback, and maintaining momentum.

• Exceptional organizational and deadline-management skills with the ability to manage numerous simultaneous projects.

• Ability to switch efficiently between different priorities and types of work in a fast-paced environment.

• A hands-on, collaborative mindset and willingness to contribute wherever needed.

• Flexibility to periodically work evenings or weekends in support of trade shows, events, and other business needs.

• Graphic design skills using Adobe Creative Suite, Canva, or similar tools are a plus.

• Photography or video experience for product, marketing, or social content is a plus.

• Familiarity with e-commerce and wholesale business models, including Shopify, is preferred.

• Experience with apparel, outdoor recreation, hunting, fishing, or powersports industries is a plus.

• Genuine interest in outdoor recreation and supporting products designed to help more women participate comfortably and confidently in outdoor activities.

Carex Consulting Group is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity, or Veteran status.