Sponsorship Strategy Lead — High-Impact Activations

Jobtailor; Madison (WI); On-site; USD 90,000 - 120,000; Full time

Job summary

Jobtailor in Madison, WI is seeking an experienced Sponsorships Manager to lead strategy, planning, and execution of high-profile consumer-facing sponsorships. You will manage relationships with partners and agencies, maximize sponsorship value, and align investments with strategic priorities.

You will develop integrated strategies to optimize assets, drive performance, and report results to marketing leadership. Travel up to 25% may be required and executive-ready presentations are essential.

Qualifications

• Demonstrated experience in sponsorships, practices and tools.

Responsibilities

• Lead strategy, planning, and execution of high-profile, consumer-facing sponsorships.
• Manage relationships with partners, agencies, and key stakeholders.
• Maximize the value of sponsorship investments and align with strategic priorities.
• Develop integrated strategies and optimize sponsorship assets and benefits using insights.
• Drive performance against business objectives and KPIs.
• Provide leadership and direction for sponsorship and brand experiences.
• Establish and develop the Marketing Sponsorships unit’s strategic vision.
• Research sponsorship marketing trends and program effectiveness.
• Assess needs for partnership activations.
• Collaborate with marketing leadership and agencies on sponsorships and contracts.
• Report to Senior Manager, Sponsorships, Partnerships & Events.

Skills

Project Management

Data Analysis

Executive Communication

Strategic Planning

Tools

Budget Development

Job description

Jobtailor in Madison, WI is seeking an experienced Sponsorships Manager to lead strategy, planning, and execution of high-profile consumer-facing sponsorships. You will manage relationships with partners and agencies, maximize sponsorship value, and align investments with strategic priorities.

You will develop integrated strategies to optimize assets, drive performance, and report results to marketing leadership. Travel up to 25% may be required and executive-ready presentations are essential.