Marketing Analyst and Strategist

FPW Media; Springfield (OR); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

401K Matching

Paid Time Off

Growth & Professional Development

Job summary

FPW Media is seeking a Marketing Analyst to use market research, campaign data, and analytics tools to guide informed marketing decisions. You will assess marketing effectiveness, identify trends, develop reports, and translate data into actionable insights for stakeholders.

Collaboration with Creative and Account teams will establish KPIs and optimize tactics. The role focuses on testing and forecasting, building Looker Studio dashboards, and delivering clear recommendations to leadership.

Qualifications

• Bachelor’s degree in marketing, business, statistics, mathematics, or related field.
• 3 years of applied experience in marketing, market research, or data analysis.
• 5 years of applied experience in marketing, market research, or data analysis in lieu of a degree.
• At least 2 years of experience analyzing digital marketing efforts.
• Proficiency with Microsoft Excel and experience with marketing or web analytics tools.
• Experience with Google Analytics 4, Looker Studio or similar platforms.
• Familiarity with SEO, SEM, and social media marketing.

Responsibilities

• Conduct research to uncover demographic trends, customer insights, and growth opportunities.
• Monitor competitor strategies and performance metrics to guide planning.
• Analyze multi-channel performance (SEO, SEM, social, email) and evaluate ROI.
• Define key success metrics and run content/channel tests for improvements.
• Translate analytics into clear reports, dashboards, and recommendations.
• Apply statistics to forecast marketing trends and inform planning.
• Build dashboards in Looker Studio and deliver metrics reports.
• Collaborate across teams to refine tactics and align with goals.
• Lead analytical projects end-to-end with timelines and resources.

Skills

Analytical thinking

Communication

Team collaboration

Market research methods

Data visualization

Data analysis

Digital marketing basics

Education

Bachelor's degree in marketing, business, statistics, mathematics

3 years of applied experience in marketing or data analysis

5 years of applied experience in marketing or data analysis in lieu of degree

2+ years analyzing digital marketing efforts

Tools

Google Analytics 4

Looker Studio

Tableau

Excel

PowerPoint / Google Slides

Trello or Jira

Job description

Candidates must be willing to work from our Springfield, Oregon office. This role is fully on-site and does not offer a hybrid or remote schedule.

About Us

FPW Media is a full-service creative team of 40+ professionals with one focus: making the impossible possible for our clients on a daily basis. We work across industries including agriculture and timber, consumer products, healthcare, and professional services. From national campaigns to community initiatives, we build strategies, design visuals, produce films, launch websites, and deliver marketing that drives measurable results.

What motivates us goes beyond deliverables. We’re driven by helping clients achieve growth, visibility, and impact. We thrive on creative problem-solving, the energy of collaboration, and the challenge of producing work that stands out in crowded markets. Our culture is fast-paced and ambitious, yet supportive and grounded in the belief that when our people grow, our company grows too.

Job Overview

The Marketing Analyst uses market research, campaign performance data, and analytical tools to help guide informed marketing decisions. This role evaluates marketing effectiveness, identifies market and audience trends, develops clear reports and visualizations, and translates data into actionable insights for stakeholders. The Marketing Analyst collaborates with Creative and Account Management teams to establish key performance indicators, test and optimize marketing efforts, and support data-informed planning and forecasting.

Minimum Qualifications

• Bachelor's degree in marketing, business, statistics, mathematics, or a related field AND
• 3 years of applied experience in marketing, market research, or data analysis through professional work, internships, freelance work, or comparable projects OR
• 5 years of applied experience in marketing, market research, or data analysis through professional work, internships, freelance work, or comparable projects in lieu of a degree
• At least 2 years of experience must be in analyzing digital marketing efforts
• Proficiency with Microsoft Excel and experience working with marketing or web analytics tools
• Experience with the following software: Google Analytics 4, Looker Studio or other data aggregation and reporting platforms, using spreadsheets for analysis, powerpoint or google slide decks, working in project management systems such as Trello or Jira
• Working knowledge of digital marketing fundamentals, including SEO, SEM, and social media marketing

Preferred Qualifications

• Certification or experience in Google Analytics, Google Ads, data analytics, digital marketing, or a related field
• Experience with data visualization tools such as Tableau
• Familiarity with SQL, Python, database concepts, or other analytical/programming tools
• Master's degree or advanced coursework in business, market research, analytics, or a related field
• Experience with mixed media modeling and analysis

Key Responsibilities

Market Research & Competitive Analysis

• Conduct research to uncover demographic trends, customer insights, and strategic growth opportunities
• Monitor competitor strategies, positioning, and performance metrics to guide marketing planning and keep the brand ahead of market shifts

Campaign & Performance Analysis

• Analyze multi-channel performance (SEO, SEM, social, email) using analytics platforms to evaluate ROI and optimize strategy
• Partner with stakeholders to define key success metrics and run ongoing content and channel tests to drive continuous performance improvements
• Synthesize complex analytics into clear reports, dashboards, and actionable recommendations for both technical and non-technical stakeholders
• Apply statistical methods to uncover historical patterns, forecast future marketing trends, and inform strategic planning
• Build metrics dashboards in Google Looker Studio and develop and provide metrics reports
• Collaborate across teams to translate data-backed findings into actionable refinements for marketing tactics and business goals
• Lead analytical projects from end-to-end, managing timelines and resources to deliver high-priority initiatives while adapting to shifting organizational needs

Required Skills/Abilities

• Strong analytical, critical-thinking, and problem-solving skills with the ability to interpret complex datasets
• Excellent written and verbal communication skills, including the ability and comfortability to present data insights clearly and effectively to clients and leadership
• Ability to collaborate effectively in a team environment and work with stakeholders across functions
• Strong organizational, time-management, and prioritization skills with the ability to meet deadlines
• Familiarity with market research methods, analytical tools, and data visualization practices
• Ability to learn new platforms, tools, and analytical approaches as business and marketing needs evolve
• Knowledge of data maintenance best practices
• Ability to synthesize data and translate it into actionable insights

What We Offer

• 401K Matching – Invest in your future with company contributions
• Paid Time Off – Enjoy time off for yourself
• Growth & Professional Development – Work in a dynamic, creative environment with opportunities for advancement

Join our team and be part of an innovative, fast-paced agency where your leadership and digital expertise will make a measurable difference!