On-Site Leasing & Marketing Manager

Asset Living; Lakeland (FL); On-site; USD 26,000 - 28,000; Full time

Job summary

Asset Living, based in Lakeland, FL, is seeking a Leasing Manager to oversee all leasing and marketing activities at the property. The role collaborates with the Community Manager to set leasing goals and develop a strategic plan to achieve budgeted occupancy, while leading the leasing team to ensure effective lease signings and positive resident relations.

This hands-on leadership position requires daily onsite presence, strong marketing execution, and a commitment to customer service.

Qualifications

• High School Diploma or Equivalent; Bachelor’s degree preferred or one year’s experience in the housing industry.
• Ability to understand and perform all on-site software functions; basic computer skills required.
• Must have basic knowledge of Fair Housing Laws and OSHA requirements.

Responsibilities

• Strategic Leasing Management
• Regular/daily onsite attendance is required
• Ensure staff leasing techniques are effective in obtaining closure, follow-up procedures met, signing/documentation of leases, and reporting systems are accurate and up to date.
• Audit all lease files to ensure adherence to policies and procedures
• Deal with resident complaints, concerns, and requests to ensure resident satisfaction
• Develop and implement resident retention programs (i.e., resident functions, special promotions, monthly newsletter, etc.)
• Effectively show, lease, and move in prospective residents
• Marketing Management
• Assist in developing the annual marketing plan and marketing budget
• Implement all marketing efforts and outreach, developing campaigns and assisting with design to generate traffic
• Monitor leasing/renewal progress, focusing on areas needing additional support
• Supervise the planning, preparation, and implementation of all leasing and renewal events as approved by the Community Manager
• Maintain thorough product knowledge of the property and competition as well as market conditions; complete weekly market survey report
• Utilize established sales and marketing strategies to increase property traffic, maintain closing ratios, and achieve budgeted occupancy.
• Personnel Management
• Assist the Community Manager in the use of consistent techniques & company directives to screen, hire, train, coach, and develop on-site staff.
• Assist the Community Manager in ensuring the effectiveness of staff through ongoing training, coaching, counseling, and guidance in compliance with Asset training benchmarks.
• Promote harmony and quality job performance of staff through support and effective leadership
• Ensure staff compliance and consistency with Company policies and procedures
• Administrative Management
• Manage excellent customer service and monitor service request turnaround and responsiveness of maintenance staff
• Maintain property appearance and ensure repairs are noted and completed on a timely basis (this requires regular property inspections and tours)
• Assist with supervision of all business functions related to operations
• Plan for and utilize property resources, equipment, and supplies economically (i.e., obtaining bids/pricing from vendors, suppliers, contractors, dealing with inadequate service, etc.)

Education

High School Diploma or Equivalent; Bachelor’s degree preferred or one year’s experience in the housing industry

Job description

Asset Living, based in Lakeland, FL, is seeking a Leasing Manager to oversee all leasing and marketing activities at the property. The role collaborates with the Community Manager to set leasing goals and develop a strategic plan to achieve budgeted occupancy, while leading the leasing team to ensure effective lease signings and positive resident relations.

This hands-on leadership position requires daily onsite presence, strong marketing execution, and a commitment to customer service.