On-Site IT Sales BDR | AI-Driven Lead Gen & Campaigns

Dewpoint; Lansing (MI); On-site; USD 50,000 - 60,000; Full time

Job summary

Dewpoint is seeking a local Business Development Representative for on-site work in Lansing, MI (or nearby Detroit/Grand Rapids). The role focuses on generating and qualifying high-value sales leads using AI-powered tools and predictive analytics to expand the sales pipeline.

Responsibilities include multi-channel outbound campaigns, collaboration with Marketing, and direct prospect engagement to advance opportunities and drive revenue growth, with a base salary plus commissions.

Qualifications

• 1-3+ years in IT-related sales or marketing.
• Experience with Salesforce, Apollo, Pardot, LinkedIn Sales Navigator and AI-driven sales enablement tools.
• Understanding of IT service industry including infrastructure, project management, cloud, applications, etc.
• Excellent communication, organization, and digital marketing skills.
• Experience with social media platforms and online engagement strategies.
• Ability to work cross-functionally and manage multiple campaigns simultaneously.

Responsibilities

• Utilize AI and data intelligence platforms to monitor industry trends and identify high-potential accounts.
• Design and execute multi-channel outbound campaigns using tools like Apollo, Salesforce, and social media automation.
• Collaborate with Marketing and Sales teams to develop campaign strategies, content, and performance metrics.
• Engage directly with prospects to build relationships, qualify opportunities, and position Dewpoint’s value proposition.
• Maintain and optimize lead tracking systems, ensuring accurate data capture and seamless handoff to Account Executives.
• Research and recommend strategic events and digital forums to enhance brand visibility and lead generation.
• Monitor and contribute to social media platforms to amplify campaign reach and identify engagement opportunities.
• Stay current on emerging technologies and market shifts to inform sales strategy and messaging.

Skills

IT sales

Marketing

Tools

Salesforce

Apollo

Pardot

LinkedIn Sales Navigator

Job description

Dewpoint is seeking a local Business Development Representative for on-site work in Lansing, MI (or nearby Detroit/Grand Rapids). The role focuses on generating and qualifying high-value sales leads using AI-powered tools and predictive analytics to expand the sales pipeline.

Responsibilities include multi-channel outbound campaigns, collaboration with Marketing, and direct prospect engagement to advance opportunities and drive revenue growth, with a base salary plus commissions.