Omnichannel Media Planner — DSP & OTT Expert

Tegna

New York (NY)

On-site

USD 65,000 - 70,000

Full time

14 days+

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Benefits offered by this job

Medical plan options

Dental & vision coverage

401(k) with company match

Paid time off

Teladoc virtual visits & Spring Health

Job summary

TEGNA Premion is seeking a strategic Sales Planner to craft omnichannel media plans across CTV/OTT, OLV, Display, and more. You will partner with Sales, Client Services, Ad Ops, and Data Solutions to ensure campaigns meet client KPIs while optimizing pricing and inventory.

The ideal candidate has 3+ years in pre-sales or digital media planning, strong DSP knowledge, and advanced Excel/PowerPoint skills, taking ownership of the pre-sales workflow from intake to proposal.

Qualifications

3+ years in pre-sales or digital media planning or DSP buying.
Strong DSP/SSP knowledge and audience targeting strategies.
Advanced Excel, PowerPoint, and Salesforce skills.

Responsibilities

Partner with internal Sales to develop omnichannel media plans across CTV/OTT, OLV, Display, Audio, Native.
Own the pre-sales workflow from intake to proposal, aligning with client KPIs and pricing.
Serve as a go-to expert on DSP offerings, including audience segments and platform capabilities.
Provide recommendations based on reach, SOV, performance, and pacing benchmarks.
Support inventory forecasting and budget allocation with Ad Ops and Planning Leadership.
Translate RFPs into targeted media strategies and suggest enhancements.
Identify inefficiencies and contribute to continuous improvement of planning tools.