Sales Planner

TEGNA, Inc.; New York (NY); On-site; USD 65,000 - 70,000; Full time

Benefits offered by this job

Comprehensive benefits

401(k) company match

Nine paid holidays per year

Job summary

Premion, a division of TEGNA, seeks a strategic Sales Planner to craft media plans and pricing strategies across brand and performance campaigns. You’ll collaborate with Sales, Client Services, Ad Operations, and Audience/Data Solutions to deliver digital-first campaigns and optimize DSP inventory and targeting across multiple channels.

The role requires 3+ years in pre-sales/digital media planning, strong DSP/SSP knowledge, and advanced Excel/PowerPoint skills.

Qualifications

• Bachelor's degree in Marketing, Business, Media, or related field.
• 3+ years in pre-sales, digital media planning, DSP buying, or account management.
• Strong understanding of DSP/SSP ecosystems and omnichannel buying models.
• Experience with media planning tools, forecasting logic, and proposal software.
• Advanced Excel, PowerPoint, and Salesforce skills; CRM-integrated planning tools preferred.
• Detail-oriented with strong communication and stakeholder management.

Responsibilities

• Partner with internal Sales teams to develop omnichannel media plans across CTV/OTT, OLV, Display, Audio, Native, etc.
• Own pre-sales workflow from intake to proposal, aligned with KPIs and pricing thresholds.
• Serve as expert on DSP offerings and audience segments.
• Provide recommendations based on reach, performance, and pacing benchmarks.
• Maintain planning models for client goals (conversion, engagement, awareness).
• Collaborate on inventory forecasting and budget allocation strategies.
• Ensure pricing, delivery forecasts, and data fees are accurate in plans.
• Translate RFPs into targeted strategies and suggest enhancements.
• Identify inefficiencies and contribute to process improvements.
• Assist in user testing and internal education for planning tech.

Skills

DSP buying knowledge

Omnichannel media planning

Communication skills

Stakeholder management

Education

Bachelor's degree in Marketing, Business, Media, or related field

Tools

Excel

PowerPoint

Salesforce

CRM tools

Job description

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

Premion is looking for a strategic and agile Sales Planner to join our high-performing Sales Planning team. This role supports Sales by crafting compelling media plans, proposals, and pricing strategies across both brand awareness and performance-driven campaigns, ensuring alignment with client objectives and platform capabilities. The ideal candidate is highly organized, intellectually curious, and brings a strong understanding of digital media buying dynamics, including DSP-based campaign planning.

Reporting to the Sales Planning Supervisor, the Sales Planner will collaborate closely with Sales, Client Serivces, Ad Operations, and Audience/Data Solutions teams to bring digital-first campaigns to life. You’ll also work across our DSP infrastructure to drive inventory efficiency, audience targeting alignment, and margin-conscious recommendations.

Responsibilities

• Partner daily with internal Sales teams to develop strategic, customized omnichannel media plans across CTV/OTT, OLV, Display, Audio, Native, and more
• Own and manage the pre-sales workflow from intake to proposal, ensuring alignment with client KPIs, inventory availability, platform targeting, and pricing thresholds
• Serve as a go-to expert on our DSP product offerings, especially within our DSP platform, including capabilities related to behavioral, geo, demo, and 1st/3rd party audience segments
• Provide recommendations to Sales based on reach & SOV goals, historical performance, and pacing benchmarks.
• Maintain fluency in performance-based and impression-based planning models to meet client conversion, engagement, or awareness KPIs
• Collaborate with Ad Ops and Planning Leadership on inventory forecasting and budget allocation strategies
• Ensure media plans reflect accurate pricing, delivery forecasts, and data fees when target audience is layered in
• Support audience-first storytelling by translating RFP requests into targeted media strategies, proactively suggesting enhancements.
• Identify inefficiencies and contribute to continuous improvement across our planning systems, workflows, and tools
• Periodically assist in user testing, platform rollout support, and internal education efforts for new planning tech and features.

Job Requirements

• Bachelor's degree in Marketing, Business, Media, or a related field
• 3+ years of experience in pre-sales, digital media planning, DSP buying, or account management (experience with linear or digital video is a plus)
• Strong understanding of DSP/SSP ecosystems, digital audience targeting strategies, and omnichannel buying models
• Familiarity with media planning tools, inventory forecasting logic, and proposal software
• Advanced Excel, PowerPoint, and Salesforce skills required; experience with CRM-integrated planning tools preferred
• Detail-oriented with exceptional communication, time management, and stakeholder management skills
• High adaptability in fast-paced, evolving digital environments
• Knowledge of local advertising or regional media planning dynamics is a plus

Premion, a division of TEGNA, is the one-stop shop OTT advertising platform for regional and local advertisers. Through our direct relationships with over 100+ top-tier content providers, Premion simplifies the OTT buying process by placing ads alongside premium long-episode and live streaming content across more branded networks than any other platform - in just one easy transaction.

Premion’s advertising platform delivers advanced targeting and seamless integration across multiple networks. Advertisers are assured access to brand-safe, fraud-free, guaranteed inventory that reaches the fastest-growing and highly engaged OTT audiences.

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations, and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of the top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks, such as True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital, and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit [ Link removed ] - URL blocked - click to apply.

TEGNA requires all employees to be fully vaccinated (as defined by the CDC) against the coronavirus.

EEO statement

TEGNA Inc. is a proud equal-opportunity employer. We are a drug-free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status, or genetic information. TEGNA complies with all applicable laws related to accommodations.

Pay Range

$65,000 - $70,000 USD

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [e-mail]