Omnichannel DSP Sales Planner

TEGNA, Inc.; New York (NY); On-site; USD 65,000 - 70,000; Full time

Benefits offered by this job

Comprehensive benefits

401(k) company match

Nine paid holidays per year

Job summary

Premion, a division of TEGNA, seeks a strategic Sales Planner to craft media plans and pricing strategies across brand and performance campaigns. You’ll collaborate with Sales, Client Services, Ad Operations, and Audience/Data Solutions to deliver digital-first campaigns and optimize DSP inventory and targeting across multiple channels.

The role requires 3+ years in pre-sales/digital media planning, strong DSP/SSP knowledge, and advanced Excel/PowerPoint skills.

Qualifications

• Bachelor's degree in Marketing, Business, Media, or related field.
• 3+ years in pre-sales, digital media planning, DSP buying, or account management.
• Strong understanding of DSP/SSP ecosystems and omnichannel buying models.
• Experience with media planning tools, forecasting logic, and proposal software.
• Advanced Excel, PowerPoint, and Salesforce skills; CRM-integrated planning tools preferred.
• Detail-oriented with strong communication and stakeholder management.

Responsibilities

• Partner with internal Sales teams to develop omnichannel media plans across CTV/OTT, OLV, Display, Audio, Native, etc.
• Own pre-sales workflow from intake to proposal, aligned with KPIs and pricing thresholds.
• Serve as expert on DSP offerings and audience segments.
• Provide recommendations based on reach, performance, and pacing benchmarks.
• Maintain planning models for client goals (conversion, engagement, awareness).
• Collaborate on inventory forecasting and budget allocation strategies.
• Ensure pricing, delivery forecasts, and data fees are accurate in plans.
• Translate RFPs into targeted strategies and suggest enhancements.
• Identify inefficiencies and contribute to process improvements.
• Assist in user testing and internal education for planning tech.

Skills

DSP buying knowledge

Omnichannel media planning

Communication skills

Stakeholder management

Education

Bachelor's degree in Marketing, Business, Media, or related field

Tools

Excel

PowerPoint

Salesforce

CRM tools

Job description

Premion, a division of TEGNA, seeks a strategic Sales Planner to craft media plans and pricing strategies across brand and performance campaigns. You’ll collaborate with Sales, Client Services, Ad Operations, and Audience/Data Solutions to deliver digital-first campaigns and optimize DSP inventory and targeting across multiple channels.

The role requires 3+ years in pre-sales/digital media planning, strong DSP/SSP knowledge, and advanced Excel/PowerPoint skills.