Marketing Manager I/II - DTC Digital Campaigns & Insights

AbbVie; United States; On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

401(k)

Healthcare benefits

Paid time off

Job summary

AbbVie is seeking a Marketing Manager I/II to join the SKYRIZI Gastro Consumer Marketing team. This role offers hands-on experience across a multifaceted consumer omnichannel ecosystem while contributing to a leading brand in a competitive therapeutic area.

You will partner with Associate Marketing Director, Marketing Director, and cross-functional stakeholders to help develop and execute consumer marketing strategies that drive awareness, consideration, and conversion to SKYRIZI and create

Qualifications

• Bachelor’s degree in marketing or related field.
• 4–6+ years of relevant marketing experience.
• Experience in pharmaceutical or CPG marketing.
• Strong communication, collaboration, and interpersonal skills, with the ability to work effectively across internal teams and external agency partners.
• Experience in core marketing capabilities such as creative development, positioning, segmentation, value proposition development, and investment optimization.
• Strong project management skills with the ability to manage multiple priorities in a deadline‑driven environment.
• Strong analytical and conceptual thinking skills.
• Self‑starter with strong attention to detail, execution, and follow‑through.
• Ability to influence and lead without direct authority.

Responsibilities

• Support development and execution of consumer marketing plans.
• Lead DTC tactics to drive awareness, consideration, and conversion, with emphasis on digital.
• Collaborate with internal/external stakeholders to execute compliant, high‑quality campaigns.
• Apply market trends and insights to refine marketing strategy.
• Support media strategy and performance optimization.
• Assist in research like surveys and interviews to strengthen brand positioning.
• Manage projects from planning to execution, meeting deadlines and compliance.
• Develop campaign measurement frameworks and evaluate ROI.
• Support agency relationships and coordination.
• Track and manage the consumer marketing budget.

Skills

Cross-functional collaboration

Strong communication

Project management

Analytical thinking

Strategic marketing

Digital marketing

Influence without authority

Team collaboration

Education

Bachelor’s degree in marketing

Tools

CRM platforms

Digital analytics tools

Job description

AbbVie is seeking a Marketing Manager I/II to join the SKYRIZI Gastro Consumer Marketing team. This role offers hands-on experience across a multifaceted consumer omnichannel ecosystem while contributing to a leading brand in a competitive therapeutic area.

You will partner with Associate Marketing Director, Marketing Director, and cross-functional stakeholders to help develop and execute consumer marketing strategies that drive awareness, consideration, and conversion to SKYRIZI and create