Consumer Marketing Manager – DTC & Digital (Pharma)

AbbVie; Illinois; Presencial; USD 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

401(k) planning and retirement

Medical/dental/vision insurance

Paid time off

Descripción de la vacante

AbbVie is seeking a Marketing Manager I/II to join the SKYRIZI Gastro Consumer Marketing team in the United States. You will help develop and execute consumer marketing strategies to drive awareness, consideration, and conversion for SKYRIZI.

Expect cross-functional collaboration with directors, agencies, and internal teams on brand priorities and end-to-end campaigns. You will gain hands-on experience across strategy, creative development, digital execution, research, and measurement while

Formación

• Bachelor’s degree in marketing or a related field, or equivalent experience.
• 4-6+ years of relevant marketing experience.
• Experience in pharmaceutical or CPG marketing.
• Strong communication, collaboration, and interpersonal skills, with the ability to work effectively across internal teams and external agency partners.
• Experience in core marketing capabilities such as creative development, positioning, segmentation, value proposition development, and investment optimization.
• Strong project management skills with the ability to manage multiple priorities in a deadline-driven environment.
• Strong analytical and conceptual thinking skills.
• Self-starter with strong attention to detail, execution, and follow-through.
• Ability to influence and lead without direct authority.

Responsabilidades

• Support the development and execution of consumer marketing plans aligned to brand and business objectives.
• Lead the development and management of DTC tactics designed to drive awareness, consideration, and conversion, with a strong emphasis on digital communications.
• Partner with internal and external stakeholders to execute integrated marketing initiatives in a timely, compliant, and high-quality manner.
• Apply market trends, consumer insights, and data-driven analysis to inform and refine marketing strategy.
• Support media strategy and performance-driven optimization, contributing to specific elements of the media approach and ongoing optimization efforts.
• Support research efforts such as market surveys, focus groups, and consumer interviews to strengthen brand positioning and differentiation.
• Manage projects from planning through execution, ensuring deliverables meet deadlines and regulatory/compliance requirements.
• Support the development of campaign measurement frameworks and evaluate performance against brand objectives and ROI.
• Assist in managing agency relationships, including scope, direction, and day-to-day coordination.
• Track and manage the consumer marketing budget in collaboration with the team.

Conocimientos

Marketing strategy

Cross-functional collaboration

Project management

Communication skills

Analytical thinking

Self-starter

Educación

Bachelor's degree in marketing

Descripción del empleo

AbbVie is seeking a Marketing Manager I/II to join the SKYRIZI Gastro Consumer Marketing team in the United States. You will help develop and execute consumer marketing strategies to drive awareness, consideration, and conversion for SKYRIZI.

Expect cross-functional collaboration with directors, agencies, and internal teams on brand priorities and end-to-end campaigns. You will gain hands-on experience across strategy, creative development, digital execution, research, and measurement while