Omnichannel Media Manager – Data-Driven Growth

S/B Strategic Marketing; Madison (WI); Presencial; USD 85.000 - 120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

Dental insurance

Life insurance

Disability insurance

Profit-sharing

Descripción de la vacante

S/B Strategic Marketing in Madison, WI is seeking a Media Manager to connect strategy with hands-on execution across traditional and digital campaigns. You will leverage data and audience insights to optimize media plans for a diverse client portfolio.

Ideal candidates have 5+ years of multi-channel media experience, proficiency with Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, Google Analytics 4, and dashboards.

Formación

• 5+ years of relevant media management experience, agency- or client-side.
• Experience planning and managing multi-channel traditional and digital campaigns.
• Hands-on experience with paid media platforms (Google Ads, LinkedIn Campaign Manager, Meta Ads, TikTok).
• Familiarity with retailer/commerce media and programmatic partners.
• Proficiency in data dashboards and performance reports (GA4, GTM, Data Studio).

Responsabilidades

• Develop media strategies for multiple clients.
• Plan, launch, manage, and optimize paid traditional, digital and retailer campaigns.
• Monitor performance, define KPIs, and translate analytics into recommendations.
• Prepare reports and present results to clients and internal teams.
• Recommend omnichannel digital tactics across paid, earned, and owned media.
• Collaborate with account, creative, PR, and social teams to execute campaigns.
• Evaluate programs to improve performance and ROI.
• Stay current on media platforms, tools, trends and best practices.
• Build client relationships through clear communication and results.
• Contribute to growing the agency’s digital practice.

Conocimientos

Multi-channel marketing

Analytics

Campaign management

Client communications

Presentation

Problem solving

MS Office & Google Workspace

Herramientas

Google Ads

LinkedIn Campaign Manager

Meta Ads Manager

TikTok Ad Manager

Programmatic partners

Google Analytics 4

Google Tag Manager

Google Data Studio

Descripción del empleo

S/B Strategic Marketing in Madison, WI is seeking a Media Manager to connect strategy with hands-on execution across traditional and digital campaigns. You will leverage data and audience insights to optimize media plans for a diverse client portfolio.

Ideal candidates have 5+ years of multi-channel media experience, proficiency with Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, Google Analytics 4, and dashboards.