Omnichannel Growth Activation Leader

mars; United States; Hybrid; USD 110,000 - 140,000; Full time

Job summary

Mars Petcare in Bentonville, AR seeks an Omni Activation Manager to lead omnichannel activation for the Cat and Treats portfolio. The role requires collaboration with Sales, Brand Marketing, Walmart Connect, and agencies to deliver integrated activation plans across digital and in-store experiences.

The position emphasizes analytics, test-and-learn, and continuous improvement to drive sustainable sales growth at Walmart. Regular in-office work with occasional remote flexibility is expected.

Qualifications

• Bachelor's degree required.
• 3–5 years in CPG sales, category management, shopper marketing, retail media or related role.
• Strong analytical and problem-solving abilities with data integration.

Responsibilities

• Develop and execute annual omnichannel activation plans for Cat and Treats aligned to priorities.
• Connect digital and physical touchpoints to drive incremental growth.
• Partner with senior leaders to align plans with Walmart activation strategy.
• Lead always-on retail media optimization, tests, and learning agendas.
• Own planning, forecasting, and budgeting for ~ $15M annual investment.
• Collaborate with Sales, Brand Marketing, Finance, Walmart Connect, and agencies to deliver integrated plans.

Skills

Analytical skills

Problem-solving

Communication

Cross-functional collaboration

Education

Bachelor's degree

Job description

Mars Petcare in Bentonville, AR seeks an Omni Activation Manager to lead omnichannel activation for the Cat and Treats portfolio. The role requires collaboration with Sales, Brand Marketing, Walmart Connect, and agencies to deliver integrated activation plans across digital and in-store experiences.

The position emphasizes analytics, test-and-learn, and continuous improvement to drive sustainable sales growth at Walmart. Regular in-office work with occasional remote flexibility is expected.