Digital Shelf & Activation Analyst — Specialty

mars

United States

On-site

USD 65,000 - 95,000

Full time

2 days ago

Be an early applicant

A complete application in a minute

Tailored resume and cover letter, ready to send.

Get past ATS filters

Job summary

Mars is seeking a Specialty Digital Sales & Activation Analyst to drive digital growth for Mars Pet Nutrition in the Specialty channel. You will optimize the digital shelf, improve content processes, and support strategic activations with retailers like Petsmart, Petco, PSP, and Tractor Supply.

Ideal candidates are analytical, curious, and collaborative, capable of solving complex problems and delivering actionable insights. A strong foundation in Excel/PowerPoint and PowerBI is highly valued.

Qualifications

Bachelor's Degree required.
1–2 years of CPG eCommerce, data analytics, sales, or category management experience.
Advanced proficiency in Microsoft Excel and PowerPoint with strong communication.
Analytical mindset with curiosity and problem-solving focus.
Experience collaborating across internal teams and stakeholders.
Bias for action and ability to handle multiple responsibilities.

Responsibilities

Digital Merchandising: optimize content and strategy to improve discovery and conversion on Specialty platforms.
Build digital foundation and tools: create scorecards (Excel, PowerBI) to track KPI performance.
Ad-hoc analysis: use retailer dashboards and data to identify opportunities and gaps.
Activation partnership: assist in crafting, executing and analyzing digital activation plans with retailers.