Specialty Digital Growth & Activation Analyst

Mars

Franklin (TN)

On-site

USD 65,000 - 95,000

Full time

4 days ago

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Benefits offered by this job

Bonus program

Mars University learning & development

Job summary

Mars is seeking a Specialty Digital Sales & Activation Analyst to drive digital growth for Mars Pet Nutrition in the Specialty channel. You will optimize digital shelf presence, content processes, and support strategic activations with retailers like PetSmart, Petco, PSP and Tractor Supply.

Ideal candidates are analytical, curious, and collaborative, with a track record in CPG eCommerce and data analytics. The role emphasizes a test-and-learn mentality and development through Mars University and

Qualifications

Bachelor’s degree required.
1–2 years in CPG eCommerce, data analytics, sales, or category mgmt.
Advanced Excel and PowerPoint proficiency with strong communication.
Proven analytical skills and curiosity to solve complex problems.
Experience collaborating with internal teams and stakeholders.
Highly motivated, with bias for action and ability to handle multiple tasks.
Comfort with ambiguity and multitasking.

Responsibilities

Digital Merchandising: Optimize end-to-end content process and strategy to improve content, discoverability, conversion, and digital shelf excellence on Specialty platforms.
Build digital scorecards (Excel, PowerBI) to track KPIs and communicate performance insights.
Ad-Hoc Analysis & Deep Dives using retailer data dashboards and data sources to identify opportunities.
Activation Partnership & Analysis: assist in crafting, executing, and analyzing digital activation plans with retailers; pursue test-and-learn initiatives.