Omnichannel Experience Lead — Associate Director

AbbVie Inc.; Mettawa (IL); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Paid time off

Health insurance

401(k)

Job summary

AbbVie Inc. is seeking an Experience Lead to manage Brand relationships and lead strategic client engagement across Digital Lab projects. You will guide brand teams, oversee delivery, and ensure alignment with business goals.

The role requires strong leadership, deep digital marketing knowledge, and collaboration across cross-functional teams to drive measurable results and innovation for our clients.

Qualifications

• Minimum of 8-10 years in digital marketing or related experience.
• Bachelor’s degree in Business, Marketing, Communications, or related field.
• Proven experience as an Experience Lead/ Account Lead or similar role in a digital or advertising agency.
• Strong understanding of digital marketing, technology trends, and innovation processes.
• Excellent leadership, communication, and interpersonal skills, with the ability to build and maintain client relationships.
• Demonstrated ability to manage complex projects with cross-functional teams.
• Experience in managing budgets and financial objectives.

Responsibilities

• Cultivate and maintain strong relationships with brand team, serving as the main point of contact to ensure satisfaction and alignment with their brand needs and Digital Lab services.
• Develop a deep understanding of brand objectives and guide them in leveraging relevant digital lab solutions to achieve their business goals.
• Oversee the development and execution of innovative digital lab strategies that enhance client engagement and drive measurable results.
• Collaborate with brand leaders to identify future opportunities for digital transformation and innovation within their organizations that the Digital Lab can support.
• Provide indirect leadership and management to Digital Lab team members aligned with the business initiatives they are leading.
• Brief the Digital Lab cross functional team when new business challenges exist, brainstorm and co-create solutions, package up and recommend solutions to brand marketing.
• Share feedback and learnings with Digital Lab capability leaders to ensure client expectations are not only met but exceeded and we evolve to meet the needs of the brand teams.
• Encourage a collaborative environment and facilitate team development to ensure team members' skills are cutting-edge and aligned with industry trends.
• Effectively communicate the work and contributions of the entire Digital Lab to senior marketing leaders, highlighting how these efforts drive business success.
• Provide insights and updates on digital innovation initiatives and their impact on business growth and strategic objectives.
• Discuss opportunities on how both groups can evolve to drive greater business impact.

Skills

Digital marketing

Leadership

Communication

Interpersonal skills

Budget management

Cross-functional teams

Data-driven decision making

Education

Bachelor's degree in Business/Marketing/Communications

Job description

AbbVie Inc. is seeking an Experience Lead to manage Brand relationships and lead strategic client engagement across Digital Lab projects. You will guide brand teams, oversee delivery, and ensure alignment with business goals.

The role requires strong leadership, deep digital marketing knowledge, and collaboration across cross-functional teams to drive measurable results and innovation for our clients.