Omnichannel Experience Design Lead

CVS Health; Montpelier (VT); Hybrid; USD 100,000 - 232,000; Full time

Job summary

CVS Health is seeking a Lead Director of Omnichannel Experiential Design to shape and execute the brand experience across physical, digital, and experiential environments. You will lead cross-functional teams, ensuring high craft standards while aligning with business goals.

The role requires deep expertise in brand experience, retail communications, environmental graphics, and emerging technologies, with remote or hybrid work options within US time zones.

Qualifications

• 10–15 years of experience in senior creative leadership roles.
• Proven ability to translate strategy into omnichannel experiential design.
• Strong craft across environmental graphics, digital content, and retail communications.
• Excellent presentation and stakeholder-management skills.

Responsibilities

• Lead the development of breakthrough creative concepts that connect customer experience strategy, shopper insights, and business objectives across a broad portfolio of omnichannel experiential projects.
• Shape and oversee experience design solutions across store formats, signage, display, digital screens, events, sponsorships, and other brand experiences.
• Orchestrate the seamless integration of physical and digital touchpoints to create cohesive, connected customer experiences.
• Lead successful delivery of environmental communications, dynamic digital content, print collateral, and experiential elements that drive engagement, loyalty, and action.
• Oversee the end-to-end creative process from concept to execution, maintaining high standards for craft, consistency, and effectiveness, while balancing operational, budget, timeline, and production constraints.
• Present creative concepts and rationale clearly to senior stakeholders, building alignment and confidence across functions.
• Guide and mentor a team of designers, writers, and creative leads, fostering a culture of collaboration, innovation, and accountability.
• Cultivate trusted partnerships with peers, internal team members, cross functional business teams and external partners.

Skills

Brand experience

Omnichannel design

Leadership

Presentation skills

Team mentoring

Adobe Creative Suite

Figma

After Effects

Education

Bachelor's degree in Graphic Design or related field

Tools

Adobe Creative Suite

Figma

After Effects

Job description

CVS Health is seeking a Lead Director of Omnichannel Experiential Design to shape and execute the brand experience across physical, digital, and experiential environments. You will lead cross-functional teams, ensuring high craft standards while aligning with business goals.

The role requires deep expertise in brand experience, retail communications, environmental graphics, and emerging technologies, with remote or hybrid work options within US time zones.