Head of Omnichannel Experience Design

CVS Health; New York (NY); Hybrid; USD 100,000 - 232,000; Full time

Job summary

CVS Health is seeking a Lead Director of Omnichannel Experiential Design to shape creative vision for brand experiences across physical, digital, and events. You will oversee concepts that connect shopper insights with business objectives and manage a team of designers, writers and leads.

The role requires crafting compelling campaigns across store formats, digital content, signage, and activations while balancing budget and production constraints.

Qualifications

• 10-15 years of experience in creative leadership roles within an agency and/or corporate environment.
• Strong portfolio demonstrating concept development and execution across experiential design, retail communications, environmental graphics, digital content, events, sponsorships, and customer-facing campaigns.
• Deep knowledge in environmental graphic design and visual storytelling including layout, typography, color, photography, scale, materials and production considerations.
• Experience translating brand, marketing, and shopper experience strategies into high-impact creative concepts across multiple formats, channels, and touchpoints.
• Experience leading the development of dynamic digital screen content, with strong understanding of short-form storytelling, storyboarding, modular systems, motion, pacing, and screen-based composition.
• Proven ability to lead omnichannel creative work that connects physical and digital experiences in a cohesive way.
• Exceptional team leadership skills with a track record of inspiring talent, developing teams, and building strong creative culture.
• Strong collaboration and partnership skills with ability to impact and influence individuals at senior levels-both internally and externally.
• Excellent presentation, storytelling, and interpersonal skills.
• Thrives in a fast-paced environment and manage multiple projects simultaneously.
• Strong hands-on team player with enthusiasm, positive attitude and the willingness to do what it takes to get the job done.
• Advanced proficiency in design tools and workflow (Adobe Creative Suite, Figma, Aftereffects)

Responsibilities

• Lead the development of breakthrough creative concepts that connect customer experience strategy, shopper insights, and business objectives across a broad portfolio of omnichannel experiential projects.
• Shape and oversee experience design solutions across store formats, signage, display, digital screens, events, sponsorships, and other brand experiences.
• Orchestrate the seamless integration of physical and digital touchpoints to create cohesive, connected customer experiences.
• Lead successful delivery of environmental communications, dynamic digital content, print collateral, and experiential elements that drive engagement, loyalty, and action.
• Oversee the end-to-end creative process from concept to execution, maintaining high standards for craft, consistency, and effectiveness, while balancing operational, budget, timeline, and production constraints.
• Present creative concepts and rationale clearly to senior stakeholders, building alignment and confidence across functions.
• Guide and mentor a team of designers, writers, and creative leads, fostering a culture of collaboration, innovation, and accountability.
• Cultivate trusted partnerships with peers, internal team members, cross functional business teams and external partners.
• Maintain a strong understanding of retail trends, consumer behavior, experiential design trends and AI enabled tools that can improve creative development and execution at scale.

Skills

Creative Leadership

Brand Experience

Environmental Graphics

Visual Storytelling

Omnichannel Experience

Team Leadership

Presentations & Communication

AI tools awareness

Education

Bachelor's Degree in Graphic Design, Visual Communication, Advertising, Fine Art or related field OR equivalent work experience

Tools

Adobe Creative Suite

Figma

After Effects

Job description

CVS Health is seeking a Lead Director of Omnichannel Experiential Design to shape creative vision for brand experiences across physical, digital, and events. You will oversee concepts that connect shopper insights with business objectives and manage a team of designers, writers and leads.

The role requires crafting compelling campaigns across store formats, digital content, signage, and activations while balancing budget and production constraints.