Director, Omnichannel Experience Design

CVS Health; Concord (NH); Hybrid; USD 100,000 - 232,000; Full time

Job summary

CVS Health is seeking a Lead Director, Omnichannel Experiential Design to drive the creative vision across physical, digital, and experiential environments. You will lead a team delivering brand experiences that connect store formats, signage, digital content, and events, partnering with cross-functional teams and external partners.

The role demands senior leadership, strategic thinking, and a passion for human-centered design, with travel to Rhode Island pilot locations and potential extended

Qualifications

• 10-15 years of creative leadership experience in agency or corporate environments.
• Strong portfolio across experiential design, retail communications, environmental graphics, digital content, events and campaigns.
• Deep knowledge of environmental graphic design and visual storytelling.
• Experience translating brand and shopper strategies into high-impact concepts across formats and channels.
• Experience leading dynamic digital screen content with motion, pacing, and composition.
• Proven ability to lead omnichannel work connecting physical and digital experiences.
• Exceptional team leadership with ability to mentor designers and writers.

Responsibilities

• Lead development of breakthrough concepts connecting customer experience strategy, insights, and business objectives across omnichannel projects.
• Shape experience design across store formats, signage, displays, digital screens, events and sponsorships.
• Orchestrate integration of physical and digital touchpoints for cohesive experiences.
• Drive end-to-end creative deliverables, maintaining high craft standards within budgets and timelines.
• Present concepts to senior stakeholders and build cross-functional alignment and buy-in.
• Mentor and manage a team of designers, writers, and creative leads.

Skills

Creative leadership

Brand experience

Omnichannel design

Team leadership

Presentation skills

Collaboration

Cross-functional work

Strategic thinking

Education

Bachelor's Degree in Graphic Design

Tools

Adobe Creative Suite

Figma

After Effects

Job description

CVS Health is seeking a Lead Director, Omnichannel Experiential Design to drive the creative vision across physical, digital, and experiential environments. You will lead a team delivering brand experiences that connect store formats, signage, digital content, and events, partnering with cross-functional teams and external partners.

The role demands senior leadership, strategic thinking, and a passion for human-centered design, with travel to Rhode Island pilot locations and potential extended