Omnichannel Engagement Strategy Director

CMI/Compas

Philadelphia (Philadelphia County)

On-site

USD 70,000 - 140,000

Full time

14 days+

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Job summary

CMI Media Group in the United States is seeking an Associate Director, Engagement Strategy to lead omnichannel healthcare campaigns. You will guide the Engagement Planning team, develop cross-channel media strategies, and serve as a trusted advisor to major clients, ensuring outcomes align with brand goals and business objectives.

The role demands strategic vision, strong leadership, and a passion for healthcare marketing, with a track record of driving innovative, data-driven campaigns that

Qualifications

7+ years of strategic media planning experience, with at least 2 years in a supervisory role.
Ability to translate business goals into cross-channel media strategies.
Excellent verbal and written communication to influence clients.
Deep knowledge of pharmaceutical/patient markets and media channels (online and offline).
Passion for healthcare marketing and patient impact.

Responsibilities

Lead cross-channel media strategy development and execution.
Oversee the Engagement Planning team and mentor staff.
Cultivate trusted client partnerships and act as a strategic advisor.
Identify innovative approaches and emerging technologies to boost campaign impact.
Foster a culture of excellence and professional growth.

Skills

Strategic media leadership

Team leadership

Client relationship management

Verbal & written communication

Healthcare media

Tools

SEM

Programmatic

Paid social

SEO

Job description

The role demands strategic vision, strong leadership, and a passion for healthcare marketing, with a track record of driving innovative, data-driven campaigns that

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