Omnichannel Engagement Strategy Leader

Wpp Group; Parsippany-Troy Hills (NJ); On-site; USD 70,000 - 140,000; Full time

Benefits offered by this job

Purpose-driven work

Collaborative environment

Growth opportunities

Supportive culture

Job summary

CMI Media Group is seeking an Associate Director, Engagement Strategy to architect omnichannel engagement and drive strategic planning across cross-channel media. You will mentor the Engagement Planning group, ensuring tactics align with brand goals and business objectives while fostering client partnerships and strategic advisory relationships.

You will stay ahead in the evolving media landscape, implementing innovative approaches and best practices to maximize campaign impact.

Qualifications

• 7+ years of media planning experience, including at least 2 years in a supervisory or leadership role.
• Strong verbal and written communication skills to build client relationships and present strategic recommendations.
• Deep knowledge of pharmaceutical and patient markets, plus online and offline media channels.

Responsibilities

• Lead the development of cross-channel media strategies to create seamless brand experiences.
• Oversee Engagement Planning, guiding tactical plans aligned with brand goals and business objectives.
• Cultivate strong client relationships and act as a trusted strategic advisor to exceed expectations.
• Identify innovative approaches, emerging technologies, and best practices to maximize campaign impact.
• Lead, mentor, and develop a high-performing team of planners in a collaborative environment.

Skills

Strategic Media Experience

Leadership & Mentorship

Client-Focused Approach

Industry Expertise

Passion for Healthcare

Job description

CMI Media Group is seeking an Associate Director, Engagement Strategy to architect omnichannel engagement and drive strategic planning across cross-channel media. You will mentor the Engagement Planning group, ensuring tactics align with brand goals and business objectives while fostering client partnerships and strategic advisory relationships.

You will stay ahead in the evolving media landscape, implementing innovative approaches and best practices to maximize campaign impact.