Associate Director, Engagement Strategy — Omnichannel Lead

Wpp Group; Cherry Hill Township (NJ); On-site; USD 70,000 - 140,000; Full time

Job summary

CMI Media Group in New Jersey seeks an Associate Director of Engagement Strategy to lead omnichannel healthcare campaigns and guide cross-channel planning. This role requires strong client relationships and a strategic, growth-oriented mindset.

You will mentor a team of planners, drive innovative practices, and collaborate with clients to exceed expectations, delivering impactful campaigns across traditional and digital channels.

Qualifications

• 7+ years of media planning experience with at least 2 years in a supervisory role.
• Strong leadership and mentorship capabilities.
• Excellent verbal and written communication with client-focused approach.
• Extensive understanding of pharmaceutical/patient markets and media channels.

Responsibilities

• Lead the development of omnichannel media strategies across channels.
• Oversee Engagement Planning and mentor a team of planners.
• Cultivate and manage client partnerships, acting as strategic advisor.
• Identify innovative approaches and emerging technologies to maximize campaign impact.
• Foster a culture of excellence and growth within the team.

Skills

Media leadership

Cross-channel planning

Client relationships

Strategic communication

Healthcare marketing

Education

Bachelor's degree in Marketing

Tools

Media planning software

Job description

CMI Media Group in New Jersey seeks an Associate Director of Engagement Strategy to lead omnichannel healthcare campaigns and guide cross-channel planning. This role requires strong client relationships and a strategic, growth-oriented mindset.

You will mentor a team of planners, drive innovative practices, and collaborate with clients to exceed expectations, delivering impactful campaigns across traditional and digital channels.