Associate Director, Omnichannel Communications Strategy

CMI Media Group; New York (NY); Híbrido; USD 70.000 - 140.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Impactful Work

Growth & Development

Inclusive Culture

Community Engagement

Flexible Work

Descripción de la vacante

CMI Media Group is seeking an Associate Director, Communications Planning to lead strategic transformation across omnichannel health marketing. You will translate complex data and insights into clear, actionable plans that drive measurable growth for pharmaceutical brands and healthcare clients.

You will collaborate with creative, media, analytics, and tech teams, shape customer journeys, and mentor teams to deliver excellent strategy-led work. A 7–8+ year track record ...

Formación

• 7-8+ years of experience in marketing strategy, media planning, digital strategy or related field.
• Experience across omnichannel media, brand strategy, performance marketing, analytics.

Responsabilidades

• Support Strategic Transformation: Contribute to the evolution of our strategic offerings, helping to ensure marketing acts as a powerful growth engine for our clients and the agency.
• Collaborate & Communicate: Align strategy with cross-functional teams (creative, media, analytics, technology) and communicate complex strategic recommendations in simple, compelling narratives for internal and external audiences.
• Contribute to New Business & Thought Leadership: Assist in elevating our strategic value proposition in new business pitches and support the creation of original research, whitepapers, and presentations that set industry standards.
• Uncover & Apply Insights: Collaborate with Decision Sciences and Audience Intelligence to identify high-value customer segments, map customer decision journeys, and define unifying brand ideas that guide omnichannel engagement.
• Ensure Executional Excellence: Support consistency and quality across all strategy-led initiatives, monitor adherence to strategic frameworks, and contribute to a continuous learning culture that optimizes strategy effectiveness in real-time.
• Forge Strategic Partnerships: Maintain high-impact relationships with key platform partners (Google, Meta, Amazon, TikTok, healthcare data providers), translating innovations into strategic advantages for our clients.

Conocimientos

Strategic thinking

Omnichannel marketing

Data analytics

Collaboration

Communication

Behavioral science

Experimentation

Herramientas

Marketing analytics tools

Descripción del empleo

CMI Media Group is seeking an Associate Director, Communications Planning to lead strategic transformation across omnichannel health marketing. You will translate complex data and insights into clear, actionable plans that drive measurable growth for pharmaceutical brands and healthcare clients.

You will collaborate with creative, media, analytics, and tech teams, shape customer journeys, and mentor teams to deliver excellent strategy-led work. A 7–8+ year track record ...