Associate Director, Engagement Strategy

CMI Media, LLC; Cherry Hill Township (NJ); On-site; USD 70,000 - 140,000; Full time

Job summary

CMI Media Group in New Jersey seeks an Associate Director, Engagement Strategy to lead the development and execution of omnichannel healthcare campaigns. You will mentor a team of planners, partner with clients, and drive innovative media strategies across channels to improve health outcomes.

You are a strategic leader with 7+ years in media planning, including supervision, and you bring strong client relationships, industry knowledge, and a passion for healthcare marketing.

Qualifications

• 7+ years of media planning experience with at least 2 years in a supervisory role.
• Ability to coach and empower team members in a collaborative environment.
• Exceptional verbal and written communication; build strong client relationships.
• Extensive understanding of pharmaceutical and patient markets and media channels.
• Genuine interest in healthcare marketing and meaningful impact.

Responsibilities

• Lead development and execution of cross-channel media strategies.
• Oversee Engagement Planning team and provide mentorship.
• Cultivate strong client relationships and act as trusted strategic advisor.
• Identify innovative approaches and best practices to maximize campaign impact.
• Foster a collaborative, growth-oriented team culture.

Skills

Strategic media experience

Leadership & mentorship

Client-focused approach

Industry expertise

Healthcare passion

Job description

Lead with Strategic Vision, Drive Omnichannel Healthcare Campaigns: Associate Director, Engagement Strategy

About CMI Media Group

At CMI Media Group, we are delivering healthcare marketing at the speed of life. Our success is built on innovation, collaboration, and a relentless commitment to excellence. We live our values every day, fostering an inclusive and diverse environment where every voice matters.

We are looking for a strategic and results-oriented Associate Director, Engagement Strategy to join our team. In this role, you will lead the development and execution of impactful media campaigns that connect with audiences across channels and help make a difference in people's lives.

The Opportunity: What You'll Do

As our Associate Director, Engagement Strategy, you will serve as a strategic leader, client partner, and mentor to a talented team of planners.

Be the Architect of Omnichannel Engagement:

Lead the development of cross-channel media strategies, leveraging your deep understanding of how different channels work together to create a seamless and engaging brand experience.

Guide Strategic Planning & Execution:

Oversee the Engagement Planning team, providing guidance and mentorship to ensure the development and execution of tactical plans that align with overarching brand goals and business objectives.

Champion Client Partnerships:

Cultivate strong relationships with key client contacts, establish yourself as a trusted strategic advisor, and ensure client needs are consistently understood and exceeded.

Drive Innovation & Best Practices:

Stay ahead of the curve in the evolving media landscape by identifying and implementing innovative approaches, best practices, and emerging technologies to maximize campaign impact.

Foster a Culture of Excellence:

Lead, inspire, and mentor a team of talented planners while fostering a collaborative and growth-oriented environment that empowers individuals to reach their full potential.

Who You Are

You are a strategic and collaborative media leader who can connect big-picture business objectives to thoughtful, effective media strategies. You build trusted client relationships, develop talent, and bring a forward-thinking approach to the constantly evolving healthcare media landscape.

Your Qualifications

Strategic Media Experience:

7+ years of media planning experience, including at least 2 years in a supervisory or people-leadership role, with a proven track record of developing and executing successful cross-channel media strategies.

Leadership & Mentorship:

A demonstrated ability to develop, coach, and empower team members while fostering a collaborative and growth-oriented environment.

Client-Focused Approach:

Exceptional verbal and written communication skills, with the ability to build strong relationships, understand client needs, and present strategic recommendations effectively.

Industry Expertise:

Extensive understanding of pharmaceutical and patient markets, with deep knowledge of online and offline media channels, including traditional media, SEM, programmatic, paid social, SEO, and emerging platforms.

Passion for Healthcare:

A genuine interest in healthcare marketing and a desire to create meaningful work that positively impacts patients and healthcare audiences.

Why Join CMI Media Group?

At CMI Media Group, we are not just planning campaigns, we are using the power of media to help improve healthcare outcomes for patients around the world.

Purpose-Driven Work:

Make a tangible impact on the lives of patients by contributing to effective healthcare marketing campaigns.

Collaborative Environment:

Join a team of passionate and talented professionals who are leaders in their fields.

Growth Opportunities:

Benefit from ongoing professional development opportunities and a culture that values continuous learning.

Supportive Culture:

Work in an environment that values collaboration, inclusion, and work-life balance while supporting your professional growth.

CMI Media Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.