Associate Director, Omnichannel Engagement Strategy

Wpp Group; Chesterbrook (PA); On-site; USD 70,000 - 140,000; Full time

Job summary

CMI Media Group is seeking an Associate Director, Engagement Strategy to lead omnichannel healthcare campaigns. You will architect cross-channel media strategies and guide the Engagement Planning team toward bold, data-driven solutions.

You will cultivate client partnerships, mentor a talented team, and drive innovation in a fast-evolving media landscape to improve outcomes for patients and healthcare audiences.

Qualifications

• 7+ years of media planning experience, including at least 2 years in a supervisory role.
• Proven ability to lead and mentor teams.
• Excellent verbal and written communication; strong client-facing skills.
• Deep understanding of pharmaceutical and patient markets; knowledge of online/offline media channels.

Responsibilities

• Be the Architect of Omnichannel Engagement: lead cross-channel media strategies to create a seamless brand experience.
• Guide Strategic Planning & Execution: oversee the Engagement Planning team and align plans with brand goals.
• Champion Client Partnerships: build strong client relationships and act as a trusted strategic advisor.
• Drive Innovation & Best Practices: identify innovative approaches and emerging technologies to maximize impact.
• Foster a Culture of Excellence: lead and mentor a team of planners in a collaborative environment.

Skills

Strategic media

People leadership

Client relationship

Cross-channel planning

Tools

SEM

Programmatic

Paid social

SEO

Job description

CMI Media Group is seeking an Associate Director, Engagement Strategy to lead omnichannel healthcare campaigns. You will architect cross-channel media strategies and guide the Engagement Planning team toward bold, data-driven solutions.

You will cultivate client partnerships, mentor a talented team, and drive innovation in a fast-evolving media landscape to improve outcomes for patients and healthcare audiences.