Omnichannel Commercial Strategy Manager

Perrigo

Grand Rapids (MI)

Hybrid

USD 90,000 - 130,000

Full time

8 days ago

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Benefits offered by this job

Hybrid work arrangement

Job summary

Perrigo in Grand Rapids, MI is seeking a Manager, Commercial Strategy and Execution to drive category growth across North America. You will own the commercial strategy for the assigned category, translating brand and innovation plans into shopper-centric, omnichannel frameworks that activate for retailers and drive joint value with partners.

You’ll work cross-functionally with Sales, Marketing, Revenue Growth Management, and Shopper Marketing to tailor strategies by customer format and channel

Qualifications

Bachelor’s degree and 6+ years in Sales, CPg, healthcare, or related fields.
Strong understanding of omnichannel shopper behavior in digital and traditional retail.
Proven ability to translate brand strategies into actionable commercial plans.

Responsibilities

Develop and execute Perrigo’s commercial strategy for the assigned category.
Translate brand and innovation plans into shopper-centric, omnichannel GTM plans.
Collaborate with Sales, Marketing, RGM, and Shopper Marketing to execute programs.
Create tactical plans and tools to enable account execution across key partners.
Define trade spend guidelines and tailor category/brand plans to customers.

Skills

Omnichannel dynamics

Cross-functional collaboration

Data-driven insights

Commercial strategy

Sales enablement

Education

Bachelor's degree

Tools

Excel

Power BI

Job description

You’ll work cross-functionally with Sales, Marketing, Revenue Growth Management, and Shopper Marketing to tailor strategies by customer format and channel

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