Omni-Channel Front Store Growth Manager

CVSHealth; United States; On-site; USD 66,000 - 159,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Paid time off

Retirement savings options

Wellness programs

Job summary

CVS Health is seeking a Manager of Front Store Marketing Strategy – Category Growth to lead omni-channel marketing initiatives across paid, owned, and earned channels. You will partner with the Sr.

Manager and cross-functional teams to drive category growth and optimize marketing performance. In this role, you will craft audiences, messaging, and channel roles, ensuring on-strategy execution, analytics-driven optimization, and strong collaboration with Merchandising, Social, PR, Digital,

Qualifications

• Minimum 3–5+ years of marketing experience with strong business, retailer, and consumer understanding.
• 2+ years of retail marketing or retail agency/strategy experience.
• 1+ years of digital marketing experience.
• Proven ability to collaborate with internal and external partners to deliver ROI.
• Creative thinker and problem solver who can adapt plans and work independently.
• Strong analytical and problem-solving skills.
• Curiosity about customer journey and experience.
• Self-motivated and capable in a demanding environment.
• Excellent written and verbal communication skills.
• Proficient in Microsoft Word, Excel and PowerPoint.

Responsibilities

• Develop and execute omni-channel marketing strategy across earned, owned and paid channels.
• Lead cross-functional collaboration to ensure on-time, on-strategy marketing initiatives.
• Communicate strategy and briefs clearly to internal and external partners.
• Measure campaign performance and optimize to improve results.
• Synthesize insights to identify growth opportunities and adjust audience, messaging, and investment.

Skills

Marketing Strategy

Retail Marketing

Digital Marketing

Communication

Analytical Thinking

Collaboration

Problem Solving

Leadership

Education

Bachelor's degree or equivalent experience

MBA

Tools

Microsoft Word

Excel

PowerPoint

Job description

CVS Health is seeking a Manager of Front Store Marketing Strategy – Category Growth to lead omni-channel marketing initiatives across paid, owned, and earned channels. You will partner with the Sr.

Manager and cross-functional teams to drive category growth and optimize marketing performance. In this role, you will craft audiences, messaging, and channel roles, ensuring on-strategy execution, analytics-driven optimization, and strong collaboration with Merchandising, Social, PR, Digital,