Commercial Strategy Lead — North America Growth

Perrigo Company; Grand Rapids (MI); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Competitive compensation

Career development opportunities

Hybrid working model

Total Rewards program

Job summary

Perrigo is seeking a Commercial Strategy Manager to lead category growth across North America. You will translate brand and innovation plans into shopper-centric, omnichannel strategies that activate retail partnerships and drive joint value.

Working with Sales, Marketing, and Revenue Growth Management, you will tailor strategies to customer formats and channel dynamics, develop tactical plans, and enable the sales team with tools and insights for successful execution.

Qualifications

• Typically requires a Bachelor's degree with 6+ years in Sales, CPG, or healthcare.
• Strong understanding of omnichannel dynamics and shopper behavior.
• Proven ability to translate brand strategies into commercial plans.

Responsibilities

• Develop and execute the commercial strategy aligned to Perrigo’s self-care growth priorities.
• Support the process to define where to play and what it takes to win for assigned category, translating strategic choices into actionable tactics for the sales team.
• Translate brand & innovation strategies into GTM plans across retail channels.
• Integrate commercial strategy into annual planning and customer engagement models specific to assigned category.
• Assist in designing the commercial toolkit that enables Account Executive and Managers to deliver strategy and tactics effectively.
• Prepare and deliver concept sells & trade materials for relevant initiatives.
• Set clear commercial guidelines for trade spend investment and collaborate with Account Managers to tailor category and brand plans to specific customer needs.
• Serve as the category expert, using insights to shape internal strategy and deliver results externally.
• Develop external relationships with commercial and category contacts in line with corporate account plans.
• Contribute to the development of best practices and playbooks that elevate execution across category customers and channels.
• Support continuous improvement in commercial capabilities through knowledge sharing and cross‑functional alignment.
• Ensure consistent deployment of commercial frameworks across priority category customers and multiple categories.
• Track and analyze sales fundamentals for category—including share of shelf, share of SKU, and display presence—and develop plans to improve.
• Analyze in‑store activity to understand ROI and apply learnings to future initiatives.
• Report performance of commercial initiatives to internal stakeholders, highlighting opportunities, barriers to success, and recommending course correction plans.
• Develop strategies that improve in‑process customer metrics for category, including Distribution, Velocity, Retail Execution, and Pricing (DVRP).

Skills

Omnichannel exposure

Analytical skills

Cross-functional collaboration

Sales/CPG knowledge

Education

Bachelor’s degree

Job description

Perrigo is seeking a Commercial Strategy Manager to lead category growth across North America. You will translate brand and innovation plans into shopper-centric, omnichannel strategies that activate retail partnerships and drive joint value.

Working with Sales, Marketing, and Revenue Growth Management, you will tailor strategies to customer formats and channel dynamics, develop tactical plans, and enable the sales team with tools and insights for successful execution.