Omnichannel Campaign Strategy Lead

Walmart Connect; Hoboken (NJ); On-site; USD 96,000 - 186,000; Full time

Benefits offered by this job

Health benefits

401(k)

Stock purchase

Paid time off

Life insurance

Job summary

Walmart Connect is seeking a Manager, Account Strategy to lead omnichannel advertising campaigns aligned with client objectives. You will monitor performance, optimize delivery, and provide strategic insights to clients and leadership.

You will collaborate across Sales, Product, Analytics, and Operations, mentor team members, and drive continuous improvement while aligning with Walmart's values.

Qualifications

• Bachelor’s degree in business, marketing, or related field and 3 years’ experience in digital media or advertising strategy.
• Alternatively, 5 years’ experience in digital media, account management, or advertising strategy.
• Strong ability to analyze campaign data and forecast performance.

Responsibilities

• Develop and implement omnichannel advertising campaigns aligned with client objectives.
• Monitor campaign performance and optimize delivery by CPM, ROAS, CTR.
• Lead campaign setup, troubleshooting, and integration across platforms.
• Collaborate with clients, agencies, and internal teams to build joint business plans.
• Analyze data to generate actionable insights for growth and revenue forecasting.
• Mentor team members and promote continuous learning.

Skills

Digital media

Account management

Advertising strategy

Cross-functional collaboration

Client communication

Education

Bachelor’s degree in business, marketing, or related field

Master’s degree in marketing or related area

Tools

DSPs

DMPs

Ad exchanges

Salesforce

Tableau

SQL

Power BI

Job description

Walmart Connect is seeking a Manager, Account Strategy to lead omnichannel advertising campaigns aligned with client objectives. You will monitor performance, optimize delivery, and provide strategic insights to clients and leadership.

You will collaborate across Sales, Product, Analytics, and Operations, mentor team members, and drive continuous improvement while aligning with Walmart's values.