Omnichannel Advertising Strategy Manager

Walmart; Chicago (IL); On-site; USD 88,000 - 171,000; Full time

Benefits offered by this job

Health benefits

401(k)

Stock purchase

Paid time off

Education benefit

Company discounts

Job summary

Walmart seeks a Manager, Account Strategy to lead omnichannel advertising campaigns via Walmart Connect, translating data-driven insights into actionable media plans and driving measurable outcomes. You will oversee setup, troubleshooting, and reporting while partnering with clients, agencies, and internal teams.

The role requires strategic leadership, stakeholder management, and a focus on continuous improvement through analytics.

Qualifications

• Bachelor’s degree in business, marketing, communication, or related area; 3 years’ experience in digital media, account management, or advertising strategy.
• 5 years’ experience in digital media, account management, marketing, or advertising strategy.

Responsibilities

• Develop and execute omnichannel advertising campaigns aligned with client objectives using Walmart Connect platforms.
• Monitor campaign performance and optimize delivery based on CPM, ROAS, and CTR.
• Lead campaign setup, troubleshooting, and integration with internal systems for seamless execution.
• Collaborate with Sales, Product, Engineering, and Analytics teams to drive campaign success and innovation.
• Present campaign results and strategic recommendations to clients and senior leadership.

Skills

Digital media

Account management

Advertising strategy

Education

Bachelor’s degree in business, marketing, communication, or related area

Tools

DSPs

DMPs

Salesforce

Tableau

SQL

Power BI

Job description

Walmart seeks a Manager, Account Strategy to lead omnichannel advertising campaigns via Walmart Connect, translating data-driven insights into actionable media plans and driving measurable outcomes. You will oversee setup, troubleshooting, and reporting while partnering with clients, agencies, and internal teams.

The role requires strategic leadership, stakeholder management, and a focus on continuous improvement through analytics.