Omnichannel Activation Specialist

Del Monte Foods; Wisconsin; Remote; USD 73,000 - 125,000; Full time

Job summary

An established industry player is seeking an Omnichannel Activation Specialist to drive brand and retail initiatives. This exciting remote role involves developing omnichannel programs, collaborating with key stakeholders, and leveraging partnerships to enhance marketing impact. The ideal candidate will possess strong project management skills, analytical abilities, and a passion for driving results in a fast-paced environment. Join a company committed to nourishing communities and supporting employee growth, where your contributions will directly influence market strategies and brand success.

Benefits

Comprehensive benefits including Medical, Dental, Vision, and 401(k)

Competitive salary

Qualifications

• 3+ years in CPG, eCommerce, or brand management.
• Strong leadership and project management capabilities.

Responsibilities

• Develop and execute omnichannel programs for brand growth.
• Collaborate with managers to create customer-specific strategies.

Skills

Project Management

Analytical Skills

Communication Skills

Leadership

Marketing Experience

Education

BS/BA Degree

MBA

Job description

Company and Position Information:

Del Monte Foods (DMFC) is a multi-national food company headquartered in Walnut Creek, CA, with a portfolio of brands including Del Monte, Contadina, and College Inn. Our products are present in six out of ten U.S. households.

We support our employees' career growth and are committed to providing accessible, nourishing, and great-tasting food for all. We are Del Monte Foods - Growers of Good.

The salary range for this role is: $73,083.69 - $124,154.22

Responsibilities:

The Omnichannel Activation Specialist partners with their manager to develop and implement strategies that support brand and retail initiatives to drive sales and market share growth. This role requires understanding business needs, organizational strategies, and identifying the best program opportunities for assigned accounts. Travel required, approximately 10%.

This position is remote/home-based and can be located in AR, CA, CO, FL, GA, IA, IL, IN, MI, MN, NC, NE, NJ, NV, NY, OH, OR, PA, TN, TX, VA, WA, WI. Hybrid options are available in Pittsburgh, PA, or Rogers, AR.

1. Develop and execute omnichannel programs, including retail signage, demos, direct mailers, and digital campaigns like social media, digital coupons, banners, and retail search.
2. Collaborate with the Omnichannel Activation Manager to create customer-specific strategies aligning brand and retailer objectives.
3. Leverage external brand partnerships to enhance program impact.
4. Brief creative and execution teams, providing clear success criteria and ensuring messaging aligns with brand and retailer guidelines.
5. Establish KPIs, analyze campaign data, and optimize media to grow sales and share.
6. Manage cost estimates and socialization of activation plans.
7. Support customer meetings with strategies, plans, and results presentations.
8. Assist with budget tracking and invoice processing.
9. Contribute to annual planning and integrated marketing communications to develop growth strategies.
10. Build internal and external partnerships to achieve shared goals, including with Sales, Business Managers, Category Insights, and Finance.
11. Support account-specific strategies for key retailers like Walmart, Publix, and others.
12. Educate stakeholders on program performance and identify new opportunities.
13. Understand retail strategies, category dynamics, and consumer behavior to help meet volume and profit goals.
14. Assist with administrative tasks and other duties as assigned.

Leadership Behaviors:

We focus on connecting teams to strategy, providing support, accountability, solving problems collaboratively, enabling decision-making, building trust, leading with empathy, and fostering growth.

Qualifications:

• BS/BA degree required; MBA preferred.
• At least 3 years of experience in CPG, eCommerce, activation, brand management, or related fields; agency experience is a plus.
• Experience in marketing, media, or brand management.
• Results-oriented self-starter with influence skills.
• Strong leadership and project management capabilities.
• Excellent business, analytical, and decision-making skills; creative thinking.
• Effective verbal and written communication skills.
• Experience in Retail Activation or Shopper Media (Dollar channel, C-Store, Drug, E-commerce) is preferred.

We Offer:

• Competitive salary
• Comprehensive benefits including Medical, Dental, Vision, and 401(k)

Please complete, sign, and submit an application specific to an active position. No sponsorship or third-party agencies are accepted.