Omnichannel Activation Specialist

Del Monte Foods; Fort Wayne (IN); Remote; USD 73,000 - 125,000; Full time

Job summary

An established industry player is seeking an Omnichannel Activation Specialist to drive innovative marketing strategies. This remote role offers the chance to collaborate with cross-functional teams and leverage brand partnerships, ensuring impactful omnichannel initiatives. The position emphasizes leadership, creativity, and analytical skills, making it perfect for someone eager to make a difference in a dynamic environment. With a competitive salary and comprehensive benefits, this opportunity is ideal for those looking to grow within a supportive and forward-thinking company.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401(k) Plan

Qualifications

• Minimum 3 years of experience in CPG or related fields.
• Strong leadership and project management skills required.

Responsibilities

• Develop and execute omnichannel programs to drive sales.
• Analyze campaign data and optimize media for growth.

Skills

Project Management

Analytical Skills

Communication Skills

Leadership

Creativity

Education

Bachelor's Degree

MBA

Job description

Company and Position Information:

Del Monte Foods (DMFC) is a multi-national food company headquartered in Walnut Creek, CA, with a powerful portfolio of brands, including iconic Del Monte, Contadina, and College Inn. Our premium-quality meal ingredients, snacks, and beverages can be found in six out of ten U.S. households.

At Del Monte Foods, we believe in supporting one another. We help our people shape their careers—allowing them to grow outward, upward, and across disciplines. We are committed to the greater good, providing accessible, nourishing, and great-tasting food for all. We are Del Monte Foods - Growers of Good.

The salary range for this role is:

$73,083.69 - $124,154.22

Responsibilities:

The Omnichannel Activation Specialist is responsible for partnering with their manager to develop and implement omnichannel strategies supporting key brand and retail customer initiatives to drive sales and market share growth. This role requires understanding the needs of the business, organizational strategies, and identifying the best program opportunities for assigned accounts. Travel required, +/- 10%.

This is a remote/home office-based position, open to candidates in AR, CA, CO, FL, GA, IA, IL, IN, MI, MN, NC, NE, NJ, NV, NY, OH, OR, PA, TN, TX, VA, WA, WI. Office accommodations are available for hybrid work from our Pittsburgh, PA or Rogers, AR offices.

• Develop and execute omnichannel programs, including retail and in-store tactics like signage, demos, direct mailers, and digital programs such as social media, digital coupons, banners, and search.
• Collaborate with the Omnichannel Activation Manager to create customer-specific strategies aligning brand and retailer objectives.
• Leverage external brand partnerships to maximize program impact.
• Brief creative and execution partners, providing clear success criteria and ensuring messaging aligns with program goals, brand guides, and retailer specifications.
• Establish KPIs, analyze campaign data, and optimize media to drive sales and share growth for Del Monte's brands and categories.
• Manage cost estimates and socialization of activation plans.
• Support customer meetings with strategies, plans, and results presentations.
• Assist with budget tracking and invoice processing to ensure timely payments.
• Contribute to annual customer planning and integrated marketing communications to develop growth strategies.
• Build trusted internal and external partnerships with teams such as Sales, Business Management, Insights, Customer Strategy & Development, and Finance.
• Support internal education on program performance and opportunities.
• Understand key drivers of activation performance and explore new capabilities and partners.
• Develop knowledge of retailer strategies, category dynamics, and consumer behavior.
• Help achieve volume and profit targets.
• Assist with administrative tasks and other duties as assigned.

Del Monte Foods Leadership Behaviors:

As leaders, we:

• Connect our teams to a clear strategy, provide support, and hold ourselves and our teams accountable.
• Solve problems collaboratively, enable smart risk-taking, and empower decision-making.
• Build trust, lead with empathy, and foster team growth and development.

Qualifications:

• BS/BA degree required; MBA preferred.
• Minimum 3 years of experience in the CPG industry or related fields such as eCommerce, activation, brand management, promotions, or agency work.
• Experience in marketing, eCommerce, media, or brand management.
• Self-starter with results-oriented mindset and ability to influence cross-functional teams.
• Strong leadership and project management skills.
• Solid business acumen, decision-making, analytical skills, and creativity.
• Excellent verbal and written communication skills.
• Experience in Retail Activation or Shopper Media (Dollar channel, C-Store, Drug, E-commerce) is a plus.

We Offer:

• Competitive salary.
• Comprehensive benefits including Medical, Dental, Vision, and 401(k).

Please complete, sign, and submit an application specific to the position you are applying for. No sponsorship is available for this role. We do not work with agencies or third-party vendors.